Definition of Relationship marketing: -
Relationship marketing can be defined as an effort to promote products or services via direct responses, which tends to foster long term relationship with the customers, by stressing more on customer satisfaction rather than merely increase of sales.
Relationship marketing is a primary form of marketing. It promotes the direct relation which should exist between a customer and the producer and helps in retaining the harmony and cooperation which is an important requirement in this case. With the booming of the internet and telecommunications, the business organizations are inventing new tools and apps daily for managing customer relationships by even moving far from merely geographical connections. Relationship marketing, also referred as transactional marketing is a blend of inbound efforts, social media promotion as well as PR and other programs.
Textbooks on Relationship marketing: -
Some of the basic textbooks on Relationship marketing are as follows:
- Total Relationship Marketing, Gummesson Evert, 1999.
- Strategic Relationship marketing Hougaard Soren., and Bjerre, Mogens, 2009.
Examples of Relationship marketing: -
Sponsorships may come in various forms. The common ones being:
The internal marketing believes to the fact that they should initially concentrate on building a strong internal base of customers and loyal personages to the product. This type ensures that the in house employees, each department and other connected to the organization is both a bringer of new business and retaining its self from the point of view of the purchaser. They are an integral part of the value chain where the association keeps on increasing from the mouth or thorough services.
Another example of relationship marketing is the Live In marketing. This process helps in the traditional judging and buying mindset. It includes both the facets of marketing and advertising. The target consumers are given the opportunity to use the sample of the product live so that the convenience matter is checked on the form further negotiations. It is a new technique of marketing.
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The consciousness of the product among the group of people it is made to be used or created is judged by the marketing quality of the organization. Relationship marketing being as important a criterion as brand management, distribution, advertising, retailing, demand supply rate, etc. upholds the face value of the company. Thus, the academic assignments, essays or dissertations are designed accordingly so that a student can have a preliminary idea about relationship marketing before they enter professional life. If the young aspirants find it too difficult to handle, they can evidently take the help of the online subject writers at MyAssignmenthelp.com by investing a few bucks.
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