Web Analytics: A Definition - Example& Analysis

The significance of the subject of Web Analytics has increased drastically in the modern era to sustain in the highly competitive economy. It became imperative for marketers to develop a way to measure and analyse web usage more accurately. This lead to the introduction of Web Analytics to minimise the chances of error and provide marketers with accurate data. Therefore, in this article, we can learn the meaning of web analytics, its importance, strategies, etc. needed to profit your business.

What is Web Analytics?

Web Analytics is the method used to measure, collect, analyse, and represent data to understand and optimise web usage. It is also known as Digital Analytics as it allows you to understand the user behaviour accurately on your websites. Web analytics plays a crucial role in marketing as it helps you to measure activity and behaviour on a website. For example: how many users visit your website, how long they stay, the number as well as a list of pages they visit, the source which referred them to your website. All these factors play an essential role in promoting business in an economy.

The application of web analytics is not just limited to measuring traffic experienced by a web page. It can also be used as a tool for business research and development, evaluating and increasing the effectiveness of a website. Furthermore, it contributes to the calculation of traditional print or showcase advertising campaign. It helps you to estimate and analyse data displaying the mindset of a user regarding your web pages. Thus, web analytics promotes gauge traffic and popularity trends which possesses a great significance in market research.

Reasons for Using Web Analytics

Top 4 Reasons for Using Web Analytics

Measuring your liability is the key to success: To know the position of your website, it is imperative to track and report the number of visitors engaging with your website. Without a proper track of these numbers, you cannot determine if your website is adding value to the business.

Traffic rate of popular websites: The practise of tracking key websites is considered to be beneficial as it nourishes you with various fundamentals of web analytics. It educates you about track engagement metrics like "bounce rate", "return v/s new visits", "number of pages per visit", "average time on a website", etc.

Demographic factors are increasing traffic: Demography plays a crucial role in generating traffic of a website as it can help you drive website language requirements. This is required if your business is globally uncovered in the market depending upon geographical areas with maximum traffic generating capacity. Thus, the method of web analytics can prove to be highly credible as it displays result in an interactive visual format.

Segregation of browser as per visitor: It is crucial to understand your visitor browser segmentation responsible for manipulating technology depending on compatibility testing. That is why web developers realise that each browser has its significance used to drop support for outdated browsers. Therefore, this knowledge can be used while making design and technology-related decisions.

Examples of Web Analytics Tool

Tools used to measure, collect, analyse, and represent data to understand and optimise web usage with ease are Web Analytics Tools. There are numerous tools out there ready to convert received information into a user-friendly report providing you with a proper insight. Once you acquire this knowledge, you can witness the strength of your website and the amendments you need to make it better. Some of these tools are given as follows:

Google Analytics: It is among the best free tools online that you can use to track and evaluate data regarding your web traffic. Also, it gives you a clear picture of the keywords responsible for maximum traffic on your web page.

Spring Metrics: Now, you don't need to be a professional data-miner to decode all the queries. Spring Metrics allows you real-time conversions, top converting sources, keyword analytics, landing-page analysis, e-mail performance reports and much more.

Woopra: It is another significant tool that can offer you lightning fast analytics tracking, where Google Analytics takes hours to update. Moreover, it is capable of providing you with live visitor statistics, including their current location, pages they are browsing, etc.

Mint: It is a self-hosted analytic tool with a nominal fee of $30 per website. The service you get in this fee is the benefit of real-time stats, which you don't get with the free Google Analytics.

Why Is Web Analytics Analysis Important?

The analysis of web analytics plays an essential role in the process of developing your small business website. It elucidates website visitor's data for you to enhance your content as per users interest. It is crucial to realise the user intent with which visit your business or blog website. It provides you with an advantage to make productive decisions contributing to your increasing profits and website traffic. So, the analysis of web analytics helps you to identify users behaviours, age, demographics, gender, and source of traffic, etc.

To help you achieve desired results, there are numerous web analytic tools you can use to analyse your website data. Among multiple web analytics tools, Google Analytics is most extensively used in the market. The extensive use of this tool has enabled various users globally to increase the traffic on their websites. Therefore, the analysis of web analytics possesses great significance in the growth of the website leading to a successful business.

Web Analytics Segmentation Is the Real Secret

With the continuously rising prices in the marketing sector, it has become imperative for entrepreneurs and micro businesses to improvise. They need to maximise their impact and target primary clients through messaging designed explicitly for that group. The fact cannot be denied that achieving the desired response rate with a promising result is not a cakewalk. This has made target marketing or coordinating your message to your audience with maximum accuracy. Therefore, web analytics segmentation is a method guaranteeing you an increase in response rate.

Segmentation is the best method adopted globally guaranteeing you a better response to your marketing efforts. In this method, you need to segregate your audience into various blocks and create a unique message for each block. Therefore, the block you create should depend on your audience's interests, beliefs, sex, race, and social status. To achieve the best result, it is imperative for you to tailor your messages more effectively. Despite, all the challenges in web analytics, segmenting is known to be an effective way to improve your response rates.

Purpose & Strategy of Web Analytics

Purpose

To measure, collect, analyse, and represent data to understand and optimise web usage.

To successfully conduct business research and carefully analyse development.

Closely monitor, evaluate, and increase the effectiveness of a website.

Strategy

The most crucial strategy is to clearly state the primary goal(s) of your website.

Conversions need to be pre-planned very carefully because of its great significance.

Key Performance Indicator (KPI) is based on the data acquired from the concept of conversions. Similar to other data set, the context of web analytics requires to possess great significance.

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