Whole Product Concept

What Is Whole Product Concept?

The whole product concept is a concept which is adopted by companies and individual business people in order to be able to product or market the products more effectively. The concept is based on delineating a product on the basis of four dimensions which includes, the generic, the expected, the augmented and the potential product dimension. The dimension of the product which is expected indicates the basic features that are exhibited by a customer takes into considerations when they are deciding to buy a specific product. The product dimension provides the most important benefits that a product is expected to provide to a customer which would satisfy the wants of the customer.

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Understanding The Whole Product Concept

The whole product concept was a concept that was first introduced by Theodore Levitt and Regis McKenna. It basically summarizes all of the essential features and necessities that is required by the customer before investing into a particular product. The whole product concept refers to the idea that a company's product is more than just the combination of its characteristics. The idea enables the business to perceive the product as every aspect of the volume of experience the consumers have with the product. The development of the whole product concept is initiated at the core by evaluating the real benefits that the customers are expected to receive and experience from the use of the product. To further evaluate the concept, a company needs to consider other aspects of the of the experience which starts from evaluating the experience of the customer since the day of purchase of the product, using the product first hand, maintaining of the product, add-ons and accessories that comes along with the product and the process and methods that are used to replace or upgrade the product. Considering all the points makes sure that every aspect of the purchase of the product is touched upon. Whole product concept important for a company in evaluating the effectiveness of the product. Companies may be able to produce a top-quality product but if they neglect the whole product concept the product may fail in the market and may cease to exist. The product managers of a company often focus on the features of the product rather than all the other aspects of the product which helps them for achieving the success of the product in the market. We are also providing product line by our top experts.

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Why Is Whole Product Important?

If a company expects a success of a product in the market it needs to understand each and every aspect that is related to the product’s experience by the consumer. If the company focuses on the product just as one particular item it will fail to understand the whole product experience about the usage of the product and why customers would use the product. If a company fails to understand the whole product concept the company would miss the gaps as to where the product is not able to meet the requirements of the clients and how the companies that are the competitors are filling up those gaps. There are multiple benefits that are attached with the understanding of the whole product concept as it could offer significant benefits to the product design and development. If the product design and development stage is sorted for a company it would assist in the decision-making process and restrict the company from deviating away from the right track. The company would successfully be able to decide upon the additional features or parts that needs to be added to the product so that it would enhance the value of the product in the eyes of the customers and be successful in the market eliminating the competition that exists in the market related to the product. If you need product bundling then you should contact our top experts.

What Are The Examples of Whole Product?

Typically, the whole product adds to the core product the additional components needed to give the product appealing value to a consumer. For the purpose of understanding the concept better we can take an example of a car and its uses. If one buys a car which has all the necessary features desired by the customer and all the critical features that enhances the experience of the customer, it still may lack some features that dampens the customer experience like a service center experience which is nearby, an adequate warranty scheme provided by the car company, the availability of all the parts and components of the car and several others. Hence, it can be assessed that the features of the car is important but the after sales experience of the customer holds a significant importance as well which plays a role in altering the decision making process of the customer.

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Advantages of Whole product

The whole product concept helps a company to determine the form, function and target market of the product which is in development or has launched into the market. The whole product concept is an integral part of the designing process of a product as the success of the products depends upon the perfect analysis of the concept. The whole product concept can be considered as the backbone of the product’s design and launch process as it is the general idea behind the product that helps the product achieve its deserved market share. The whole product concept is a best way to understand a product and proceed with the concept of the product. It can be considered as one of the most essential aspect of the product strategies as it helps a company to assure that all the functional aspects of the product is sorted and the required value is added to the product with a change in designs. Whole product concept is essential in determining the market for a product and enhance customer experience which would help the company to build a strong brand for itself and remain the most preferable choice for customers compared to the competitors for the product that is available in the market.