Definition of Public Relations: -
The term public relations can be defined as the process of effective management of information, dispersed about an individual or organization among the public sector.
Public relations might deal with the person or organization for reaching out to the target audiences, about their subjects of interests or news pieces without any involvement of payment (at least direct cash transactions). The main goal of a successful public relationship management is to convince the target group of people, employees, partners or investors as well as shareholders in favor of a certain point of view, for maintaining the strategic position in the market. The most typical public relation activities include, dealing with the media and press, about supplying written content, or images, videos for exhibiting among the public, or arranging for interviews, or conferences and also Internal discussion meetings.
Textbooks on Public Relations: -
Some of the textbooks on public relations are:
- Effective Public Relations, Cutlip, Scott M., Allen H., and Broom Glen, M., 1985.
- Public Relations, Wilcox, Dennis L., Ault, Phillip H., and Agee, Warren Kendall, 1986.
Examples of Public Relations: -
The most common example of public relations is to recognize the target group of people and maneuver the messages to be delivered to each audience. At times, the interests of the audiences might also vary from each other, and thereby for avoiding controversies, several distinct messages are being created, maintaining consistency in the overall theme or message.
In the case a charitable trust or organization hires a public relation agency for developing successful advertising campaigns for raising the desirable amount of fund, from people who are willing to donate money for noble purposes.
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