The Effect of Subliminal Message or Subliminal Stimuli

Definition of Subliminal Message or Stimuli:-

Subliminal stimuli or subliminal message can be defined as sensory stimuli that range below the threshold of an individual’s conscious perception.

Subliminal stimuli, is reverse mechanism of supraliminal stimuli or above threshold, which tends to activate certain portions of human brain, even though the individual is completely unaware of the process. Visual stimuli might be instantly flashed in front of an individual, before he or she can read and analyze them or masked immediately after flashing, thereby interfering the entire process of understanding capabilities. On the other hand, audible stimuli might be played below audible volume level or camouflaged by some other stimulus. It has been highly effective for persuading messages, and recent research has confirmed that subliminal message can work only on the specific set of actions; an individual has planned to perform at some point; it can only be activated, only if the person has an intention to do it.

Textbooks on Subliminal Message:-

Some of the textbooks on subliminal message or subliminal stimuli are as follows:

·  An experimental study of the effects of subliminal stimuli, Collier, R. M., 1940.

·  The effect of subliminal stimuli upon perceptual discrimination, Hollander, H. E., 1959.

Examples of Subliminal Message:-

Example of visual subliminal messages is common in television programs, films etc. Even though researchers do not clearly demonstrate the outcome of subliminal message in people, there are wide range application of the method in practical life, which aim at improving the lifestyle of an individual, considerably.

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