Nike SWOT & PESTLE Case Study Help
Whether you are a sports person, you must believe that sports shoes are extremely trendy nowadays. And Nike is regarded as the top brand of sportswear manufacturing that has made an important contribution to producing trendy footwear.
If you are studying marketing, you will get a task to prepare a case study on Nike. So, for a popular brand such as Nike, you must gather details information to write a case study. However, you can find the Nike case study help from the experts at MyAssignmenthelp.com.
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What Is The Significance Of A Nike Case Study?
Nike is a large US footwear, clothing, and sportswear manufacturer based in Beaverton, Oregon. The corporation employs around 44000 employees in more than 160 locations across six continents. In 2011, Nike had total revenue of $20.862 billion and total equity of $9.843 billion. Nike is now the world's biggest provider of athletic shoes and apparel and one of the world's most well-known and powerful brands.
BlueRibbon Sports was started in 1964 by Bill Bowerman and Phil Knight as a footwear distributor (middle-distance runner from Portland). Initially, the company served as a distributor for Japanese shoemaker Onitsuka Tiger. Knight's car accounted for the majority of the sales. The first retail store debuted in 1967.
Getting and keeping clients is expected to be a competitive war in which each brand will go to great lengths to succeed. They compete for functional characteristics, unique services, and cutting-edge technologies. So, what are the emotional and functional advantages that Nike offers to its customers?
The case study of Nike is important because Nike was founded by someone who has a profound interest in athletics and running. Comfortable, authentic, functionally inventive, and one-of-a-kind products. One of the distinguishing characteristics of Nike's brand identity and business culture is creative technology.
Nike SWOT analysis is the basis of the short-term and long-term direction of Nike's business strategy. In contrast, Nike's PESTLE analysis is an important macro-environmental factor for strategic management.
Detailed Nike SWOT Analysis
While acquiring the relevant knowledge of Nike's organizational structure and worldwide marketing strategy may give you sleepless nights, you may also find it difficult to execute the Nike case study analysis correctly. MyAssignmenthelp.com provides all the solutions, whether a Nike SWOT analysis or a Nike PESTLE analysis.
- Extremely innovative products with a strong developmental base
- Follow the "low-cost, high quality" policy
- Top international athletes do branding
- Awareness of the market price
- Problems in doing wholesale distribution
- Rise In Health and Fitness Trend
- Growth Opportunities in Asia
- Scope of expansion as a fashion brand
- Extremely dependent on the segment of sports
- Strong competition from the top international players impacts profit
- The problem of available inventories due to lockdowns in Asia
Detailed Nike PESTLE Analysis
In the case study on the Nike brand, important insights into Nike's organizational structure are gained by analyzing various brand components with SWOT analysis. However, it would help to concentrate on the external factors that impact the brand's actions. That is why a PESTLE study of the Nike brand is required. The experts of MyAssignmenthelp.com are always ready to offer necessary help regarding Nike case study analysis.
- Political differences cause trades war
- Increase in cost due to no deal with Brexit
- Fluctuations in currency effects the economic structure
- Increases the trendy things such as yoga and fitness exercises among the millennials
- Digital devices such as smartwatches have become popular in the market.
- Digital innovations leading to automated solutions are used to redefine the customer experience.
- Suppliers have strong regulations for compliance.
- The company can avoid paying income tax for the last three years.
- The environmental impact of the operations must be managed.
- The company is now developing sustainable products.
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What Challenges Does Nike Face?
Nike has long been the fashion industry's darling. However, according to a recent article in The Wall Street Journal, the corporation may be encountering some roadblocks. The Nike case study describes the Nike SWOT Analysis and Nike PESTLE analysis.
The following are some of the company's most pressing concerns.
1. The apparel sector is in a state of flux
Nike has long been seen to be immune to the apparel industry's woes, but the industry is still suffering, and consumers, for the most part, remain unwilling to spend money on clothing. According to a recent Morgan Stanley analysis, clothes and footwear sales would climb 1-3 percent over the next three months, while year-on-year growth for clothing and accessory stores was down -5 percent on a three-month average. On the other hand, the athletic goods, hobby, book, and music stores increased by 4.9 percent.
2. Women's athleisure is becoming increasingly crowded
The larger competitors, such as Lulu lemon and Under Armour, and smaller specialized companies, such as the ultra-luxe Sweaty Betty and Bandier, and Outdoor Voices, are depicted above, which pride themselves on branding emphasizes enjoyment rather than competition. In other words, it's the anti-Nike, which could appeal to young women who are tired of Nike's "just do it" attitude.
3. The most popular product going out
Investors are concerned about the stalling of basketball trends. This is particularly concerning given that basketball apparel accounts for 12-14 percent of Nike's total revenue. On the other hand, UBS reports that the Air Jordan sneaker trend is still "strong." But stylish sneakers are now in, which has helped Skechers emerge as a major player in the athletic footwear category.
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Most Popular Questions Searched By Students:
Q.1 What is SWOT analysis in a case study?
SWOT analysis is a strategic planning and management technique for identifying strengths, weaknesses, opportunities, and threats in corporate competitiveness or project planning. It's also known as scenario analysis or situational evaluation.
Q.2 Does Nike use SWOT analysis?
Yes, Nike uses SWOT analysis, and it reveals particular challenges that must be addressed to maintain its competitive position in the present market. But unfortunately, Nike's SWOT analysis reveals several flaws that add to its risks and limit growth.
Q.3 What are the four steps in SWOT analysis?
The four steps of SWOT analysis are strengths, weaknesses, opportunities, and threats.
Q.4 How to get Nike Case Study Help from experts?
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Our experts can supply you with the greatest Nike Marketing Case Study possible, complete with 100% accurate facts and data on the most recent statistical reports. This Nike case study help is the best strategy to get the best scores and highest marks in your MBA exams.