What is the word of Mouth Marketing or Buzz?
One of the new trends of marketing is the word of mouth marketing. The customer is a key role player in this kind of marketing concept. Suppose the customer has purchased a product from an organization. After purchasing the product, the customer found th...
With the emergence of digital media and the enormous growth of it over the last decade, companies have widely focused on marketing their deliverables through digital platforms, apart from their traditional marketing ways. Therefore, if one asks what traditional marketing is, the simplest answer woul...
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Definition of Email Marketing
Electronic Mail marketing alias Email Marketing is defined as the Internet Marketing technique used by marketers in which a message meant for a service’s or product’s marketing purpose is sent directly via email to a number of people at one go.
Email Marke...
Definition of Marketing Research
Marketing Research can be defined as the methodology of connecting all the consumers, end users and customers to a particular brand marketer through information that is utilized to recognize and explain marketing opportunities and hindrances. This information is als...
Everything you need to know about marketing experimental techniques
Marketing research and experiments are two integral parts of a business. Without conducting proper experiments, it would not be possible for the businessperson to create a strong place in the industry. Implementing experiments in m...
What is Internet Marketing?
Internet marketing is considered to be an all-inclusive term for marketing products. This helps in providing services online and it is also supposed to include a variety of methods as well as platforms that would be helping in communicating with the customers as these wo...
Ambush Marketing: Steal Business Smartly
“It is the unauthorized association of a business or organization with the marketing of a particular event- gaining benefit for the marketing right or licensing fee applicable in order to be associated with an event, such as sporting event.”- Jer...
What is the Retail Marketing Concept?
Retail marketing refers to the strategy used by merchants to increase consumer interest and knowledge of their products and services to increase sales. A strategy for employing advertising resources, whether digital or not, to get consumers into a shop ...
Definition of viral marketing
Viral marketing refers to a specific business strategy that is mainly used for promoting a specific product in the existing social media. As the name suggests that, this type of marketing is based mainly on the consumers of that product as people are directly associate...
What is integrated marketing communication?
Integrated marketing communication (IMC) is regarded as the procedure of unifying marketing communication aspects such as public relations, social media, consumer analytics, corporate development concepts, and advertising into a brand recognition tha...
Definition of Consumer’s Role in Marketing
A Consumer has a big role to play in the field of marketing as he or she is a person who is the ultimate or final user of services or products. The consumer’s use becomes final that, usually, implies that the product is not improved by its us...
Definition of Quantitative Marketing Research
Quantitative Marketing Research is defined as the optimum utilization of quantitative marketing techniques by marketers in the field of marketing. This research is based upon the Positivist Viewpoint believed worldwide as well as on the four Ps philos...
It is 2019 and we are already living in a world where one can make money even while sleeping. Wondering how? Affiliate marketing is the answer.
The concept of affiliate marketing is quite simple actually. You need to promote other people’s products through an affiliate network. If people end ...
Marketing Communications Planning Framework alias MCPF can be defined as a marketing model that can be utilized for creating an integrated marketing communications plan. This MCPF Model is created by Chriss Fill, who has been a Senior Examiner for the Charted Institute of Marketing. This marketing m...
What are services in services marketing? (Definition and Importance)
Service marketing refers to a type of marketing focused on providing services to the customers to increase sales and brand awareness among the individuals. It is different from product marketing and is mainly done to adverti...
Definition of Search Engine Marketing
Search Engine Marketing is defined as a form of Internet Marketing in which websites, blogs or advertisements in the form of classifieds are promoted by increasing their visibility through numerous optimization techniques in search engine result pages abbrevi...
Definition of Commercial Law in Marketing
Commercial Law in marketing is defined as a set of laws that governs both commercial, as well as business transactions. Another name for Commercial Law is Business Law, and it is mandatory for all law-abiding marketers to follow Commercial Law while condu...
Introduction Of Undercover Marketing In Direct Marketing?
Undercover marketing, sometimes known as stealth marketing, is a marketing method in which a corporation offers its product in a subtle and 'hidden' manner, such that consumers are unaware that it is a marketing gimmick. It refers to less ...
What Is Meant by Referral Marketing?
Referral marketing is spontaneously promoting a specific business or product and service to new consumers by following word of mouth. Referral marketing is mainly done by various channels like mobile social media and emails. Specific companies specifically desig...
Introduction of Qualitative Marketing
Qualitative marketing is the open-ended questions-based research method, which relies heavily on the market research methods such as in-depth interviews, focus groups, and other innovative methods. Qualitative marketing can be based on a small and highly valida...
Definition of community marketing
You might think of community marketing as something you do in person in your hometown, but that's not the case. Community marketing is a strategy in which a brand or business interacts with a group (or community) of like-minded people, generally online, through a s...
What is Shill in Term of Marketing?
A person or individual who works for a particular business and pretends not to be a part of the business acts as a major reliable source is termed as a shill. The concept of shill marketing is termed as the act based on using the shill in order to convince the co...
What is service marketing?
Service Marketing is the marketing which is based on the relationship along with value and it can be used to market a product or service. With the immense increasing prominence of the different services in the global economy, the service marketing has become the sub...
Definition of Retail Marketing
Retail marketing can be defined as promotional activities undertaken by retailers. Several franchises, corporations, and small businesses are examples of retailers. Retail marketing includes all elements from the exterior to interior offers as well as promotions, prod...
What are lifestyle factors in marketing?
Lifestyle marketing could be considered as the marketing method which positions the service or the product for possessing the aspirations, ideals as well as aesthetics that are identified by the target audience with. It mainly denotes that brands that are ...