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Discuss about the International Business for Mazda Motor Corporation.
Introduction:
Mazda Motor Corporation was founded in 1920 in Japan below the name, Toyo Cork Kogyo. It is known as one of the most leading car manufacturing company with the net total sales of 2,535.9 billion Yen in the year 2009 (Mazda, 2018). Earlier, the company only used to deal with the various parts of cars but gradually, the company ventured itself in manufacturing commercial trucks as well. Mazda Motor Corporation has also spread its business operation in other many countries which include Mexico, Italy and Thailand. The company has also successfully established the research and development sites in many countries such as Germany, China and US. Mazda Motor Corporation basically aims at monitoring the two divisions of customers i.e. Commercial customers and Non-Commercial customers (MazdaUSA, 2018). Vehicles below the Mazda E-series and Mazda BT-50 are basically used for commercial uses. It includes vehicles like pickups, Lorries as well as vans which are used by many companies to transfer goods from one place to another. In addition to this, Mazda Motor Corporation also aims at helping noncommercial consumers by designing their vehicles which will satisfy the two segments of people i.e. both family and PMET (Professional, Managers, Executives and Technicians). Mazda is headquartered at 3-1 Shinchi, Fuchu-Cho, Aki-gun, Hiroshima, along with many branches located at different parts of Japan such as Osaka, Tokyo, Yamaguchi and many more which aims at easy accessibility of the consumers (Mazda, 2018). The company has successfully adopted the culture of B2B business and B2C business models. The company has also planned to adopt some strategy which will benefit the market share and other segments as well.
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