What is SEO?
In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline - will be accepted and marked. However, the element of the module’s assessment to which the work contributes will be capped with a maximum mark of 40%.
Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment.
The business plan template is mandatory and no questions should be deleted, You must produce an individually written business plan of approximately 1700 words, excluding the Template. This will be a maximum of 2100 words including the mandatory 350 word template with guide, but does not include title, contents page and references/Bibliography. The business plan application form should explain why and how you will use the grant funding. You will need to set out the business idea that you have worked on during the module. In groups of 2 you are required to develop your business idea, it is assumed that your business is a New business start-up, or you are taking over a going concern in respect of scenario A. However, your assignment will be completed individually.
Although you have worked in a group for your pitch, please note that this is an individual
piece of work and you must not collaborate with other students on this piece of work,
with the exception of the financial figures.
A) Students to produce an individual business plan application to take over the management and lease of a local authority residential care home. They will be required to set out a business plan and financials of running the going concern. They will be required to maintain the property on a fully insuring and repairing 20-year lease of the building and contents.
Consider the proposal of taking over a government owned 60 bed residential nursing home that is currently in special measures. The nursing home currently has 30 residents with various care needs. 60% of the staff are new and all staff will be subject to new contracts after the takeover. The property and all equipment is in a good state of repair and the all the rooms have been decorated in the last 6 months.
It is assumed that the business will be granted a rate free period of 12 months and 6 month rent free for the winners of the tender. The terms of the lease are 20 years on a full insuring and repairing basis. The local authority will be the landlord but will have no other responsibilities. The above details should be reflected in your business plan report. Consider the price to build or buy such a property to give you some idea of the rental value in your chosen area.
You are applying for one of the three outlined business scenarios or government loan/grant for your business start-up. The grant/ loans for the amount of Up to £40,000 are to be paid back over period of no more than 10 years. Owners/Directors (you) are able to add a maximum of £2000 per person £44,000 or 46,000 which they can add if they wish. You must not exceed the start-up budget stated.
Key areas for consideration, for all three scenarios:
• Your product or service
• Supply chain (where your product or services come from)
• Target market
• Market research targeted to your product/service (questionnaires, Strawpoll, Survey Monkey interviews, Focus group)
• Best time to launch bespoke market research