According to the learning outcomes for this module, this assignment will demonstrate that students can:
1. Provide students with both a solid theoretical background on Operations Management, its main principles, as well as a very practical view of problems and challenges that companies are facing nowadays
2. Provide students both high level framework and a “language” to understand, apply and critically appraise techniques and tools to analyse, diagnose and then to improve processes
3. Provide students with the opportunity to improve their analytical and problemsolving skills
When completed you are required to submit your coursework to:
1. Blackboard via Turnitin.
Late submission of coursework policy: Late submissions will be processed in accordance with current University regulations which state: “the time period during which a student may submit a piece of work late without authorisation and have the work capped at 40% [50% at PG level] if passed is 14 calendar days. Work submitted unauthorised more than 14 calendar days after the original submission date will receive a mark of 0%. These regulations apply to a student’s first attempt at coursework. Work submitted late without authorisation which constitutes reassessment of a previously failed piece of coursework will always receive a mark of 0%.”
Tasks to be undertaken:
1. Develop an understanding of the concept of quality in service sector.
2. Analyse the important factors that play key role in achieving customer satisfaction with the services received from a provider.
3. Simulate a service system to improve performance and build competitive advantages that are sustainable.
4. Identify and evaluate systems weaknesses and potentials for future improvement.
5. Develop a brief report (max 1500 words) with the specific requirements as explained above.
Deliverables to be submitted for assessment:
Submit the brief report summarising your key messages of no more than 1500 words to the Turnitin web portal for this assignment.
You should use a font of size no less than 10 points.
How the work will be marked:
This assignment will be assessed based on the extent to which the learning outcomes have been met, and the extent to which the above instructions, notes and guidance are complied with (for example regarding word limit, style, structure and citation). The criteria below relate to the current pass mark of 50%.
The introduction is one of the most important parts of your essay and should be written carefully. Use this opportunityat the beginning of your essay to address the question. This is the place where you can set out what you are going to look at in the essay, you can identify and define any terms and significant issues, and say how you propose to examine them. This has two effects: it compels you to disciple yourself and address the question in a relevant fashion; it also shows the reader that you are in control of the subject, and that your essay is not just going to meander aimlessly until it has filled a respectable number of pages. The essay should not be a magical mystery tour.
• Application of all the tasked project management techniques – 60 marks In the main body of the essay, you should unfold the main arguments in a coherent sequence, bringing relevant evidence to bear on the points you are making. You should also consider what you might be able to add to the set of issues under discussion. Often this is not essay but it may be possible to point to problems in the theory, the discussion or debate, for example, ambiguity in the use of tools and models or the limitations of the existing evidence.
• Presentation of results and analysis – 20 marks Finally, there is the conclusion. Here you draw together the main elements of the essay in a summary fashion, starting the conclusion (if any) you have reached. These points may help:
• Do not include any new information or ideas at this stage
• Summarise briefly the main content of the essay
• Give your own opinion.
• Clarity of writing style, referencing and structure of report – 10 marks While there is no single blueprint for the ideal essay, the following guidelines should be helpful.
• The essay should answer the question set, in your own words (that is, without plagiarising anybody else), and employ accurate grammar. Spelling and syntax.
• The answer should be well structured, informed and reveal a clear understanding of the topic.
• The literature on which the essay is based should be acknowledged, references cited, and a bibliography provided which is adequate in range and accurate in detail. A bibliography is not required in the exam.
• The essay should make good use of a range of issues covered in the module and apply them broadly in a logical and balanced manner.
• Do not make-unsubstantiated statements; back them up with theoretical or practical evidence.
• Credit will be given for answers which adopt a critical or original approach to the questions and which are written with clarity and fluency.
Work that is deficient in most of the respects outlined above, showing no evidence of critical analysis will be awarded an outright fail of 44% or less. A marginal fail of 45% to 49% may be awarded to work that demonstrates some understanding of the problem but where the understanding, accuracy, organisation and critical analysis fail to justify a marginal pass.