Social Media Portfolio for a Small Creative Media Production Organisation in Manchester's Media City

LO1: Explain the key concepts and features of social media in different creative media practices

LO2: Discuss the uses of social media and their impact on market and audience

LO3: Develop a social media strategy for a creative media organisation, based on client need, market and user research

LO4: Present a social media plan for a creative media production organisation

Manchester is recognised as one of Europe’s largest creative, digital and technology clusters and is home to a fast-growing £5 billion digital ecosystem.

Home to Europe’s largest purpose-built digital hub, Media City UK, and with a heritage of broadcast and media production, marketing and advertising as well as specialist skills in service design, animation, gaming, augmented and virtual realities; Manchester is a place where creativity and technology are jointly driving the next wave of innovation in the creative and media industries.

You are tasked with creating a portfolio for one of the many businesses situated within Media City UK, the business you choose must be a Small Medium Enterprise (SME) and must fall under the following category: Creative media production organisation.

Your portfolio will provide your chosen organisation with information regarding the key concepts and impact of social media followed by a social media strategy and a social media plan.

Note: Your chosen business should be a SME and NOT a multinational or large limited company

1.Introduce your chosen SME and provide a brief background of the business and its aim.

2.Explain the key concepts of social media for businesses, considering your chosen business and also other creative media businesses, including interactivity. user-generated content, user profiles and community/interest-driven activities, evaluating the use of social media in the relationship between Business to Consumer (B2C).

3.Discuss the development of social media suggesting how business and cultural factors have contributed.

4.Critically evaluate the impact of different social media platforms to identify how organisations utilise social media to communicate with consumers, develop social media consumer engagement to enhance brand awareness to identify their influence within their market and audience.

5.Critically analyse how organisations can benefit from social media to enhance their business aims.

Market Research

Competitor analysis

Aims and objectives

Content strategy

Metrics required for social media analytics

You must justify throughout your social media strategy the selection of technology-based platforms and tools. Include a critical analysis of the social media strategy

You will then present a social media plan based on your aims and objectives for your chosen organisation this should include

Content creation

Scheduling

Monitoring

You must demonstrate how your social media plan will meet the client and customer needs

7.Present a critical evaluation on both your social media plan and strategy demonstrating how it will support the aims and objectives of a social media strategy.