Social Media and Mobile Technology on Hospitality Businesses - Case Study Report

Learning outcomes

Upon successful completion of this module, students will have demonstrated

• eTourism, the relationship between IT and tourism and hospitality and future potential developments in these areas.
• Evaluation of tourism web sites, travel recommendation systems and decision support systems of various kinds.

Communicate and critically reflect on those ideas in written form.

Assignment Question (Case Study Report) Critically evaluate the developments of Social Media and mobile technology on Hospitality

Businesses. Use an SMTE as case study to analyse the business� social media portfolio and develop a new detailed social media strategy for your chosen business. Note that the case must be a small or medium hospitality or tourism enterprise of your choice with an online and social media presence.

Guide to the Assignment

1. Choose a Small and Medium Tourism or hospitality business with a social media presence.
2. Evaluate their current social media strategy to discuss and support the arguments of your literature review.
3. Develop a social media strategy/recommendation for the organisation
4. The main parts of the assignment are the literature review and case study.
5. The case study should reflect on topics highlighted in the literature review and include a detailed evaluation of the current social media presence.
6. Ensure you use academic references within your literature review, and that you add a copy of your collected data in the appendix.

Provisional marks and feedback are released within four working weeks of your submission.

Generic Assessment Criteria � Undergraduate

These should be interpreted according to the level at which you are working

Grade Relevance Knowledge Analysis Argument and Structure Critical Evaluation Presentation Reference to Literature

The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence

showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the

categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality.

The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is clearly

articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the standard of the work will

be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

The relationship between IT and tourism and hospitality is becoming increasingly intertwined, as technology has revolutionized the way in which people plan and experience their travels.

One of the most significant impacts of IT on the tourism and hospitality industry has been the rise of online booking platforms, which allow travelers to research and book their trips from the comfort of their own homes. These platforms offer a convenient and efficient way to book flights, hotels, rental cars, and other travel services. Moreover, advancements in mobile technology have enabled travelers to make last-minute bookings on the go, giving them greater flexibility and freedom when it comes to planning their trips.

In addition to online booking platforms, IT has also enabled the creation of virtual reality experiences, allowing travelers to explore destinations and accommodations before they even arrive. This technology can help to enhance the overall customer experience, providing travelers with a more immersive and personalized experience.