Global Entrepreneurship and Innovation: Making Our World a Better Place

UNIVERSITY OF SUNDER LAND UGB 362 GLOBAL ENTRE PRENEURSHIP & INNOVATION Individual Assignment To: Mr S. K. Kwok Date: ?? Student name and ID: ?? | Word count (Part 1: ??, Part 2: ??, Part 3: ?? 1 Table of Contents Part 1 Theory (600 - 800 words) ................................ ................................ ............................ 3 1.1 Introduction of Innovation Idea (50 - 100 words) ................................ ................................ ........ 3 1.2 Current Application and Development (100 - 150 words) ................................ ............................ 3 1.3 Potential Application and Development for Making Our Word a Better Place (350 - 400 words) ... 3 1.4 Potential Risks/Difficulties in Development of Idea (100 - 150 words) ................................ ......... 3 Part 2 - Global Entrepreneurship and I nnovation Micro Enterprise Idea Guide (1200 - 1600 words) ................................ ................................ ................................ ................................ ... 4 2.1 Executive Summary (50 words) a summary of the whole report on one page) ............................ 4 2.2 Introduction (50 words) ................................ ................................ ................................ ............ 4 2.3 The Idea (75 words) ................................ ................................ ................................ .................. 4 2.4 The Mission and Value Statements (50 words. Can be in bullet point forma t) ............................ 4 2.5 Market Research (175 - 275 words. Evidence to justify the idea could work. Evidence could be from primary and secondary studie s) ................................ ................................ ............................. 4 2.6 Marketing (100 words to describe how you are going to market your business) ......................... 4 2.6.1 Price (50 words) ................................ ................................ ................................ ................................ .......... 4 2.6.2 Place (50 words) ................................ ................................ ................................ ................................ .......... 4 2.7 Operatio ns/Business Model Canvas (475 - 675 words) ................................ ................................ 4 2.7.1 Customer Segments (25 - 50 words. Defines the different group of people or organisatio ns an enterprise aims to reach or serve) ................................ ................................ ................................ ................................ ......... 4 2.7.2 Value Propositions (25 - 50 words. Describes the bundle of products and services that create value for a specific customer segment (reason why customers turn to one company over another). Solves a customer problem or satisfies a customer need) ................................ ................................ ................................ ................ 4 2.7.3 Channels (50 - 100 words. Describes how a company communicates with and reaches its customer segments to deliver a value proposition) ................................ ................................ ................................ ............. 4 2.7.4 Customer Relationships (50 - 100 words. Describes the types of relationships a company establishes with a specific Customer Segment) ................................ ................................ ................................ .............................. 4 2.7.5 Revenue Streams (50 - 75 words. Represents the cash a company generates from each Customer Segment} ................................ ................................ ................................ ................................ .............................. 4 2.7.6 Key Resources (50 - 75 words. Describes the most important assets required to make a business model work ................................ ................................ ................................ ................................ ................................ ..... 5 2.7.7 Key Activities (100 words. Describes the most important things a company must do to make its business model work) ................................ ................................ ................................ ................................ ......................... 5 2.7.8 Key Partne rships (50 words. Describes the network of suppliers and partners that make the business model work) ................................ ................................ ................................ ................................ ......................... 5 2.7.9 Cost Structure (75 words . The Business model elements result in the cost structure) .............................. 5 2.8 Human Resource Management (50 - 75 words to explain how many people and what function of work you plan to hire at the beginning of business) ................................ ................................ ........ 5 2.9 Finance (50 - 75 words + excel sheet for simple illustra tion of investment for starting up the business) ................................ ................................ ................................ ................................ ....... 5 2.10 Legal (50 - 75 words) ................................ ................................ ................................ ................ 5 2 2.11 Contingency Plan and Exit Strategy (75 - 100 words) ................................ ................................ . 5 2.12 Conclusion (50 words) ................................ ................................ ................................ ............ 5 Part 3 Theory (600 words) ................................ ................................ ................................ ... 5 3.1 Introduction (50 words) ................................ ................................ ................................ ............ 5 3.2 Reflection of Entrepreneurship Theories (0 - 200 words) ................................ ............................. 5 3.3 Reflection of Innovation Theories (0 - 200 words) ................................ ................................ ....... 5 3.4 Reflection of Global Entrepreneurship and Innovation Project (250 words) ................................ 5 3.4.1 My Role in Team (50 words) ................................ ................................ ................................ ....................... 5 3.5 Conclusion (50 words) ................................ ................................ ................................ .............. 5 3 Part 1 Theory (600 - 800 words ) Literature review of an area for investigation under one of the key word themes Options A to K Title: Global Entrepreneurship and Innovation: Making our world a better place A. Deep Tech: Artificial Intelligence, Big Data and Analysis, Block Chain, AR/VR B. Financial Technology: Crowd funding, InsurTech, Payment and Digital Banking C. Innovation through B usiness, Engineering, Education or Art Design. D. Smart Home, Green & Environmental, Mobility and Lifestyle E. Social media marketing F. Social/Corporate Entrepreneurship, Ethics, and Philanthropy. G. Value Creation and Co - Creation; Internet of things; Catering and Dining. H. Your own option agreed with the Module Leader. * This could be a fusion of the above The structure of your work could follow a journal article, business report format. At least 10 references from academic jo urnals, newspaper, magazines and reliable website 1.1 Introduction of Innovation Idea (50 - 100 words) 1.2 Current Application and Development (100 - 150 words) 1.3 Potential Application and Development for Making Our Word a Better Place (350 - 400 words) 1. 4 Potential Risks/Difficulties in Development of Idea (100 - 150 words) 4 Part 2 - Global Entrepreneurship and In novation Micro Enterprise Idea Guide (1200 - 1600 words) 2.1 Executive Summary (50 words) a summary of the whole report on one page) 2.2 Introduction (50 words) 2.3 The I dea ( 75 words) 2.4 The Mission and Value Statements (50 words. Can be in bullet point format) 2.5 Market Research ( 175 - 275 words. Evidence to justify the idea could work. Evidence could be from primary and secondary stu dies ) 2.6 Marketing ( 10 0 words to describe how you are going to market your business) 2.6.1 Price (50 words) 2.6.2 Place (50 words) 2.7 Operations/Business Model Canvas (4 75 - 6 75 words ) 2.7.1 C ustomer Segments ( 25 - 50 words. D efines the different group of people or organisations an enterprise aims to reach or serve) 2.7.2 Value Propositions ( 25 - 50 words. D escribes the bundle of products and services that create value for a specific customer segment (reason why customers turn to one company over another ). Solves a customer problem or satisfies a customer need) 2.7.3 Channels ( 50 - 100 words. D escribes how a company communicates with and reaches its customer segments to deliver a value proposition) 2.7.4 Customer Relationships ( 50 - 100 words. D escribes the types of relationships a company establishes with a specific Customer Segment) 2.7.5 Revenue Streams ( 50 - 75 words. R epresents the cash a company generates from each Customer Segment} 5 2.7.6 Key Resources ( 50 - 75 words. D escribes the most important assets required to make a business model work 2.7.7 Key Activities (100 words. D escribes the most important things a company must do to make its business model work ) 2.7.8 Key Partnerships (50 words. De scribes the network of suppliers and partners that make t he business model work ) 2.7.9 Cost Structure ( 75 words. The Business model elemen ts result in the cost structure) 2.8 Human Resource Management (50 - 75 words to explain how many people and what function of work you plan to hire at the beginning of busine ss ) 2.9 Finance (50 - 75 words + excel sheet for simple illustration of investment for starting up the business) 2.10 Legal (50 - 75 words) 2.11 Con tingency Plan and Exit Strategy ( 75 - 100 words) 2.12 Conclusion (50 words) Part 3 Theory (600 words ) Critical reflection of entrepreneurship and innovation theories, concepts and techniques. 3.1 Introduction (50 words) 3.2 Reflection of Entrepreneurship Theories (0 - 200 words) 3.3 Reflection of Innovation Theories (0 - 200 words) 3.4 Reflection of Globa l Entrepreneurship and Innovation Project (250 words) 3.4.1 My Role in Team (50 words) 3.5 Conclusion (50 words) 6 Remember to provide references in Part 3 also. You can make use of the following two reflection models to help you with reflection writing https://www.eln.co.uk/blog/gibbs - reflective - cycle - model - 1988 7 https://www.prepearl.net/belbin - team - roles/