Product Development in a Business Context Using QFD and House of Quality Steps

Objectives of the Presentation

1. Explore product development in a business context in terms of the product specifications, standards, life cycle assessment and functions of manufacturing industry;

3. Reflect the need for high ethical conduct in the context of product development;

4. Analyse competitive forces influencing product and business decisions;

6. Evaluate alternative product strategies individually and/or in a group.

Specifically, you are required to give a technical presentation introducing the ONLY ASSIGNED new product, using QFD. Research and use the following six basic steps recommended for building the House of Quality:

(a) identify what customer wants (state up to 10 possible customer needs for assigned product ONLY,

(b) identify how the product will satisfy the customer,

(c) identify relationships between ‘how’s’,

(d) develop importance ratings,

(e) evaluate competing products or services, and

(f) determine the desirable technical attributes.

The following are some important considerations for this assignment

1. You cannot change Group/Product ID, because the allocation process is completed.

2. Your individual power-point presentation must be limited to a maximum of ten (10) minutes duration and a maximum of ten (10) slides, excluding Title Page, List of References and Appendix Slides. Presentations shorter than the allowable duration and slides will NOT lose marks, but may lead to the omission of important material or information. Any presentation over the specified maximum duration of 10 minutes and 10 slides will be stopped at 10 minutes and 10th slides, respectively and the rest of the slides/presentation will be ignored, not marked. Also, materials in appendix will NOT count for marks and they should not exceed 2 slides in length.

3. Note that you are required to only complete aforementioned tasks (a)-(f). There is NO requirement for producing/manufacturing a prototype.

4. Note that as a part of the presentation, you need to come-up with a title for the case study and it should appropriately capture your product engineering task. The title should simply draw attention of the reader/listener to your work. It should clearly represent the work presented.

5. Ensure that your power-point presentation is well-structured.

6. Take advantage of adding voice-over to your presentation, by ensuring that the key points are clearly discussed and the presentation captures the audience’s attention.

7. You are expected to provide a significant range of secondary sources obtained from relevant literature which can be supplemented by reasonable synthetic data to underpin your work. These should be cited and referenced according to the Harvard Referencing Style. Present the list of references at the end of the presentation and ensure that the references are cited at relevant and appropriate places during the presentation. Note that mark is allocated for referencing in this assignment

A note to the Students:

1. For undergraduate modules, a score above 40% represent a pass performance at honours level.

2. For postgraduate modules, a score of 50% or above represents a pass mark.

3. Modules may have several components of assessment and may require a pass in all elements.

4. For further details, please consult the relevant Module Guide or ask the Module Leader.