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ToolsCorp Corporation is a fictitious company that does not exist anywhere. For the purpose of this course, it is located in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation. The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full-blown business plan) for ToolsCorp's strategic initiative to break into the global marketplace.
Your group's paper should discuss the following (at a minimum):
A complete strengths, weaknesses, opportunities, and threats (SWOT) analysis (including at least 5 factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within ToolsCorp and the environment that ToolsCorp is proposing
An outline of the business plan to be developed for ToolsCorp's strategic initiative
A full mission statement containing the nine components and presented in a well written paragraph
Key operating principles as you will apply them
A preliminary market analysis of the market(s) into which ToolsCorp expands
The one-year, five-year, and ten-year strategic objectives of the strategic initiatives presented as one strategic proposal for each time frame (3 strategic proposals in all), complete with implementation plans, potential ramifications, and feedback mechanisms
The additional material that your group considers necessary to support the case for going forward with ToolsCorp's global strategic initiative (This is not optional, you must input additional material.)
ToolsCorp Corporation is situated in Memphis, Tennessee. It is a company that is engaged in building power tools, lawnmowers, microwaves. The product of the company is manufactured in the city and distributed all over North America with the help of many wholesalers and retailers like Amazon and Wal Mart. Read More...
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Ans: Marketing assignments are usually in the form of essays, case studies, etc. Depending upon the form of the academic paper, you have to stick to the outline. However, you should always provide the context of the marketing issues, conduct SWOT and PESTLE analysis, and discuss the problems. Finally, you have to provide solutions by citing different examples, case studies and reports.
Ans: If you wish to make your marketing assignment stand out from the rest of the class, you have to provide a catchy introduction. State the context of the topic and provide a thesis statement. Following this, mention the issues and conduct analysis through SWOT, PESTLE and Porter’s five forces. Examine the various factors and provide solutions to the issues.
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