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Integrated Marketing Communications Plan   Solved

Referencing Styles : Harvard | Pages : 9

 Integrated Marketing Communications is about Communicating the BRAND image and values to a variety of Target Audiences using a Communications model.  Therefore we have to understand the BRAND and also the TARGET AUDIENCE. Part 1: Using your creative thinking and analytical skills, this assessment task requires you to create a mood board for a designated Brand. A mood board is a visual collage of images, photos and pieces of text. ...

Read More arrow Australia New South Wales Management Brand Mapping Tools University of New South Wales 
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Integrated Marketing Communications Plan   Solved

Referencing Styles : Harvard | Pages : 11

produce an integrated marketing communications (IMC) plan for the following scenario.   In the role of Marketing Manager for the RFL, you have been tasked with developing a Integrated Marketing Communications plan for their ‘Summer Bash’ event.   The primary objective for the RFL is to increase attendance at this cornerstone event amongst existing and new consumers.  In addition, raising the profile of the spo...

Read More arrow Australia Melbourne Management Business Communication skills University of Melbourne Integrated Marketing Communications Plan 
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Integrated Marketing Communications   Solved

Referencing Styles : Harvard | Pages : 6

The purpose of this Individual Report assessment is to develop your ability to identify and analyse the fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to brand enhancement. This will enable you to apply relevant IMC theories and concepts to a real business scenario, whereby brand equity and IMC are integral parts of business survival.In this report you will concentrate on the recent Samsung “expl...

Read More arrow Australia Blacktown Management Integrated Marketing Communications University of Queensland MBA 
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Integrated Marketing Communications   Solved

Referencing Styles : Harvard | Pages : 3

Assessment Requirements:In your analysis, you will need to address the following questions:- Identify the current marketing communication mix used by Samsung. You must use examples to support your answer.- Analyse Samsung’s brand image and consumer brand awareness using the customer based brand equity framework and the brand awareness pyramid.- Identify what the Samsung brand means via an analysis of various sources.- Identify how Samsung i...

Read More arrow Australia Blacktown Management Integrated Marketing Communications University of Queensland MBA 
student rating student rating student rating student rating student rating 4/5

Integrated Marketing Communications   Solved

Referencing Styles : Harvard | Pages : 3

In your analysis, you will need to address the following questions:- Identify the current marketing communication mix used by Samsung. You must use examples tosupport your answer.- Analyse Samsung’s brand image and consumer brand awareness using the customer basedbrand equity framework and the brand awareness pyramid.- Identify what the Samsung brand means via an analysis of various sources.- Identify how Samsung is trying to enhance its br...

Read More arrow Australia Adelaide Management Integrated Marketing Communications University of Adelaide MBA 
student rating student rating student rating student rating student rating 4/5

Integrated Marketing Communications (IMC   Solved

Referencing Styles : Harvard | Pages : 6

1. What is needed to create alternative marketing programs by marketers? (Group 1)2. What is a sponsored consumer? (Group 2)3. What does a brand ambassador do and what are the controls? (Group 3)6. What is guerilla marketing? How does it differ from traditional marketing? (Group 4)9. What are product placements and branded entertainment? What do they have     in common? (Group 5)12. What is in-store marketing? Why is it important? ...

Read More arrow Australia Bulleen Management Integrated Marketing Communications (IMC Swinburne University of Technology MBA  
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Integrated Marketing Communications (IMC) Strategy   Solved

Referencing Styles : APA | Pages : 18

ASSESSMENT TASK 1: DESCRIPTION You are required to select a company or brand and it must be one that (a) you serves you as a customer and (b) is using digital media as part of its integrated marketing communications (IMC) strategy. The company or brand you select can be a small, local organisation that is attempting to develop a stronger social media presence or alternatively you can select a well-known brand, national franchise or global brand (...

Read More arrow Australia Granville Computer Science Information Technology University of New South Wales 
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Integrated Marketing Communications (IMC) Strategy   Solved

Referencing Styles : APA | Pages : 19

You are required to select a company or brand and it must be one that (a) you serves you as a customer and (b) is using digital media as part of its integrated marketing communications (IMC) strategy. The company or brand you select can be a small, local organisation that is attempting to develop a stronger social media presence or alternatively you can select a well-known brand, national franchise or global brand (i.e., Boost Juice, Lush cosmeti...

Read More arrow Australia Spring Hill Management University of New South Wales Masters in Business Administration 
student rating student rating student rating student rating student rating 3/5

Integrated Marketing Communications Plan   Solved

Referencing Styles : Harvard | Pages : 5

Individual - Marketing Plan (2000 words)    Case: Real Marketing 3.1 - Chipotle’s Environmental Sustainability Mission: ood ith nterity otler and rmstron 01 sixteenth edition…p.109-10 – accessible via dawsonera too)   The case above gives a brief overview of the company and provides a summary of the situation analysis relevant to the development and growth of Chipotle.    Students are req...

Read More arrow United Kingdom London Management University of London Masters in Business Administration 
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Integrated Marketing Communications (IMC)   Solved

Referencing Styles : APA | Pages : 3

TOPIC - The online application(app) that include all type of features like restaurant, gaming, salon, parking facility. If someone want this facility, he/ she can open this app and can make booking first.Promotions planning i. Identify the goals of the integrated marketing communications (IMC) plan.ii. Describe the IMC plan, including use of all promotion mix tools you consider appropriate.iii. Display typical advertisements, promotions, etc.

Read More arrow Australia Edmonton Management Fortran - Mathematical problem University of New South Wales Masters in Business Administration 
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