Integrated Marketing Communications

lease Note: This document should be used as a guide in reviewing the course of study and preparing to write your performance assessment. All resources: (both textbooks, chapter readings, video, articles, etc.) listed on this document are linked in the online textbooks in Mindtap and not the course site or on this document. Please Note: There are 2 textbooks used for the Marketing course and both are referenced below. The Marketing book by Pride a...

Question: Learning outcomes Demonstrate the following knowledge and understanding Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods. What am I required to do i...

Task: Section A - Students are to complete Question 1 and Question 2 Expected total word count for EACH question regardless of how many parts is 700. Provide in-text citations and reference list for each question. Indicate the question number you are answering.Question 1: You are the newly appointed Marketing Manager for a luxury fashion brand Sunsliver (fictional brand) specializing in women’s bikinis and beach wear with 80% of sales to the f...

Question: Demonstrate the following knowledge and understanding: Demonstrate a thorough understanding and broad knowledge of the function of marketing communications tools in integrated brand communication programmes by appreciating market segmentation and branding issues and by judging the effectiveness and outcome of their applications in both analogue and digital media. Demonstrate the following skills and abilities: Analyse and ...

This assignment is the continuation of assessment 1 which is attached. Assessment 1 was on Shangri-La Hotel in Sydney. Based on the findings of assessment 1 we need to write buyers persona, SMART objectives and digitial strategy with 3 digital and 1 traditional/ offline. every jujstification needs an example. Buyer persona  Profile is perceptive and insightful, and directly relates to plan. Uses insights beyond demographics. Map exactly matc...

Course Code   :  BUS 622

Referencing Styles  :  APA

4/5 

Task: Prior to beginning work on this assignment, watch the Week 6 video above with Bill Davis, Program Chair for BA of Operations and Analysis. With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work from any recommend...

Question: Learning Outcomes Assessed: LO3: Demonstrate ability to use one of a range of digital marketing tools effectively LO4: Reflect on the importance and application of digital marketing tools Assessment Brief: You are required to build a practical skills portfolio, demonstrating a small integrated marketing communications campaign to promote a product or service, as agreed with your tutor. A template document is available on Moodle. Y...

Task Assignment You have recently joined the marketing team at Kickerco, a company which has been trading nationally for many years.  The company would like to start to trade internationally.  The company has recruited you because you have worked for organisations which have traded internationally and they want to use your experience and expertise to assist in the development of this area of work. 1 Formal brief The senior management team...

Referencing Styles  :  APA

5/5 

Task: Final Project Submission: Case SInstructions Submit your case study analysis and proposal with recommendations that will evaluate the cultural competence of an organization and the ways it provides services from a population health approach framework. For additional details, please refer to the Final Project Guidelines and Rubric document study Analysis and Proposal IHP 410 Final Project Guidelines and Rubric Overview The final project for...

Task Project Milestone One: Patient Engagement Activities and Communication StrategiesInstructions Submit Section I of the case study, in which you will address the patient engagement activities and communication strategies of the health organization. Specifically, you will critique the organization's translation services, educational materials, and staff training options. You should consider things such as variety of language options, how well...

In Unit 1, you have been introduced to rhetoric and how we experience it everyday whether we are conscious participants or passive consumers. Every day, we receive marketing letters in the mail, which, along with television advertisements, are the most common form of rhetoric we encounter on a daily basis. In this discussion activity, you will have the opportunity to both create and analyze this type of advertisement. Usually you cannot watch a n...

Task: Question 1  The definition of a project as provided by Pinto (2019): A project is a unique venture with a beginning and end, conducted by people to meet established goals within parameters of cost, schedule, and quality. A project can be considered to be any series of activities and tasks that:  •Have a specific objective to be completed within certain specifications •Have defined start and end dates  •Have funding limits, if ...

Task Briefly reflect on your general education capstone experience and address the following questions:  • What are the key takeaways from this class that you will carry with you?   • What did it take to bring your paper and presentation together, and how has that experience shaped your professional outlook?   • What recommendations or advice would you provide for students who will take this capstone course in ...

However, a move into Toronto and points east, whether it uses the Cantina or TacoTime brands, is a necessity if Pattenden is to fulfill his dream of transforming a little taco franchise into Canada's largest Mexican restaurant chain.   (Norman Ramage, Marketing Magazine, March 2003)   Part 1 Evaluate the Marketing Strategy. Your evaluation should include: 1. A situation analysis Provide an overview of the facts or elemen...

Task: This assignment requires the group to analyze the Oatly case provided below and develop the structure for an IMC campaign. The learning outcomes for this assignment are as follows:• Evaluate behavioural and communication objectives in an IMC plan.• Demonstrate positioning and repositioning strategies of a brand within an industry.• Analyze various creative tactics and strategies in advertising. Requirements Each group will...

Course Code   :  HRM6001

Referencing Styles  :  Harvard

4/5 

Question: Managing Self and Others report and reflective blog. Evaluate concepts associated with career development strategies. Assess the development of a lifelong learning approach and skills development taken by yourself and others. Evaluate and apply a range of strategies that lead to ‘high performance’ people. Apply such strategies to working as an individual or as part of a team. Reflect on your personal performance to...

List of Possible Topics: Communication technology in the past:  A paper based on this topic could focus on a specific theme, medium or time period, e.g., communications in the ancient world/Middle Ages/Renaissance/nineteenth century/early twentieth century; history of tablets, scrolls, books, newspapers, magazines, radio, telephone, songs, television, internet, cell phones; how changes in communications technology have affected private enter...

Task: “This could be more of a challenge than we previously thought,” Melissa Marcello told her business associate Julie Litzenberger. After nodding in agreement, Litzenberger put down her cup of coffee at the Vienna, Virginia, Starbucks coffee shop near her firm’s headquarters. Both Marcello and Litzenberger were far along their career paths as researchers in 2013 when they met at Starbucks. Marcello was CEO of a research ag...

Task General Instructions: This assignment is designed to cover all the Learning Outcomes stated in the Module Descriptor BSM834 Business Development, Marketing & Sales. Each student should produce One final document which should be uploaded to the Assessment drop box on the Moodle area by 9 December 2021 @ 0800 hrs.  The work is to be carried out individually. You are required to produce a typed document, using an appropriate busin...

A group based task to plan and deploy an effective strategic marketing plan in response to Case study. You should include as a minimum: Market Analysis (please back up your analysis with well documented research) a) Market Size b) Competitors analysis c) Macro & Micro economic forces affecting the organisation (using relevant models) market size and trend data, d) Customer analysis/personas e) Stakeholder analysis Identification of the organi...

Questions: Learning Outcomes:This CA will assess student attainment of the following minimum intended learning outcomes:Module Learning Outcomes Assessed: Data Communications   MLO 1 Describe network concepts and terminology demonstrating the need for network protocols.MLO 4 Select and configure appropriate devices to build a local area network to satisfy client and system requirements.MLO 5 Capture and analyse network traffic using appropr...

Course Code   :  MG628

Referencing Styles  :  Harvard

4/5 

Question: The management of this client organisation have the ambition to extend their market reach. You have met with this client and briefly discussed some of the key Marketing tasks that need to be managed at this initial market entry stage. Following this brief meeting, the client has asked you to prepare a report detailing and illustrating the approaches you recommend that they should undertake in their chosen international market, in th...

Question: Late projects will be subject to a late penalty of 30% per day to a maximum of one day, after which projects will not be accepted. Include a cover page with the full names of all contributing group members. Only one submission per group is required. Attached is Marketing case study for a (fictitious) new martial arts gym starting up in London, ON. Projects will be graded based on completeness of answers and overall clarity and profe...

Assignment 1 (group presentation) For this assignment you should form groups of three and select a New Zealand based company. This group assignment is worth a maximum of 30% of marks for this BIBM 654 paper overall and corresponds to Learning Outcome 1 and 2. This assignment consists of three parts. First you need to identify the target market of your chosen company. Then, unpack and describe the company’s current marketing communication st...

Question: LO1:  Critically appraise the nature, importance and challenges of integrated digital marketing strategies. LO2: Propose and evaluate an effective integrated digital marketing strategy with associated objectives. LO3: Evaluate core digital skills, theories, concepts and models and apply digital production skills. You will create a digital marketing portfolio for Dark Woods Coffee. This is an individual piece of work and is wo...