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Imagine you have a date with your fiancé on Valentines’ Day. You want to make him feel special, want to buy something nice and unique. However, given your hectic work schedule, it is too much to ask for some time and visit the market and buy a nice gift. In a situation like this, you do the obvious. You order something nice, available within your budget, from very popular online shopping site.
It’s a common scenario these days. E-commerce has made it possible; and we can’t thank them enough. With everything available at our fingertips, we save time, energy and a lot of money by shopping from the e-commerce platforms. A lot of us literally survive on these.
But do we care much when it comes to the bigger picture? We rarely read about the e-commerce challenges, discuss the possibilities and new ideas that could have helped the sector bloom further.
Here, therefore, is an overview of all the nitty-gritty details of what is going on inside the e-commerce industry currently.
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Let us spill the beans. With each New Year, e-commerce solution platforms open up to new e-commerce challenges and e-commerce challenging issues. Before customers could sense it, the industry starts facing the outcome. Here’s some from the top listed e-commerce challenges-
Today, customers do not only shop from a single channel. They prefer both physical and online stores. Based on factors like pricing, bulk orders, offers, availability, and time- customers decide the channel. So an e-commerce platform that is available both online and offline, have a website, direct message sending facility, and social media page, is most likely to receive most number of customers. While people love to reach out to the retailer through various channels, e-commerce business skills that is not taking omni-channel presence seriously is very likely to fall behind of its updated competitors.
Customers complain a lot about not having personalised shopping experience from websites they buy stuffs from frequently. For the e-commerce websites, it’s not at all a cakewalk to understand their customers’ shopping behaviour, what they have brought earlier, what they would likely to purchase next, and what they are looking for. Doing the same in an omni- channel level, is an enormous challenge.
While shopping site like Amazon has become able to deliver customers with personalised shopping experience, others have a long way to go.
With competition growing an all-time high among e-commerce websites, focusing on delivery experience can impact in changing the game. While mega retailers have the budget to afford multi-channel delivery system to reach the customers soonest, those still haven’t focused on it can expect their traffic and search engine ranking to drop. Serving the customers’ craving for one day delivery and faster pick up will only help sites ride the ranking ladder faster.
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E-Commerce has grown immensely since birth, but the challenges seem to grow even bigger. Here are some other challenges which we didn’t discuss in the section above-
Now that we are acquainted with the challenges, let’s discuss the ways to address them –
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