Undertake a Strategic Planning Exercise for Your Chosen Organisation

Describe the Chosen Organisation and Industry

Your task is to undertake a strategic planning exercise for your own organisation, or for an organisation with which you are familiar. For this assignment, you are required to conduct a detailed assessment of various components of the strategic management process and suggest which business strategy you believe will be the most appropriate for your chosen organisation and explain why.

1. Clearly describe the chosen organisation and industry.

2. Analyse the organisation’s internal environment using SWOT analysis.

The scholarship article HBR tools: SWOT analysis not only provides a good overview of all the four categories (i.e Strengths, Weaknesses, Opportunities and Threats) included in SWOT; it also clearly demonstrates (by using the relevant examples), how managers can utilise this tool effectively to develop a good strategic plan for their organisations.

You must conduct a similar exercise while undertaking SWOT analysis and discuss the strategic implications of your analysis for the selected organisation.

3. Analyse the organisation’s external environment using PESTEL analysis and discuss its strategic relevance.

4. Recommend which of the five generic strategies will be most appropriate for your chosen organisation and provide strong justification for your recommended choice.

5. Critically examine the following two components of strategy execution, discuss their appropriateness in the context of your chosen strategy and suggest improvements.

a. Organisational structure

b. Corporate culture.

6. Provide an overall conclusion and recommendations.