Background Information of the Ideal Customer and Website Audit Introduction

Ideal Customer Information

Write describing the background information of the ideal customer (life, family, ideas, activities, work, and hobbies). Include demographic information (age, sex, income, city) and some of their life goals and challenges. Write a story about a fictional person and what their average day would be like. How does your company’s products or services play a part in their life?

Website Audit
Review your selected company’s website to determine what they are doing well and provide recommendations that you would make to improve their website.

WEBSITE AUDIT INTRODUCTION
Write one paragraph about what a website audit is. This will include some of the tools you used to conduct the website audit, some of the different areas of the website that you reviewed, and that there will be recommendations for improvement.

HOMEPAGE
Describe the website homepage and is it unique from their other web pages? Does the page include the company logo? Do they include photos or video? Is the page visually appealing and professional? Does it make a good first impression? Can you understand their business and what they do from the homepage? Does their domain name match their company name? Do they have a .com or .ca or both?
*Include a screenshot of the homepage

LANDING PAGE
Describe one of their landing pages (product or service)? What is included on this page? Is the written text sales focused? Is there a clear Call to Action and what is it? Do they include images, video, or testimonials?