Effective Elevator Pitch & Value Proposition Creation.

Creating an Effective Elevator Pitch and Value Proposition Statement

Students will analyze and create an elevator pitch and value proposition statement.

An elevator pitch should be about 60 seconds (please do not ramble on and on). The elevator pitch should be compelling and elicit a next step from the prospect. Here are components for building the perfect elevator pitch:

1. Introduce yourself and your company.

2. Create credibility by discussing what problems your company can solve. Discuss issues and challenges that relate to the prospect and pique their interest.

3. Enhance that credibility by stating some compelling facts about your company, such as:

a) Number of years in business
b) Number of clients
c) Number of locations
d) Awards and achievements
e) Growth over the last X years
f) Remember, buyers want to buy from a trusted and reliable company

4. Discuss your target market or industries that you excel in. Also, name drop some of your clients to further build your company’s credibility.

5. Solutions that you provide

A compelling value proposition (refer to the Value Proposition Generator). The goal is to build credibility, curiosity, and intrigue in the prospect's mind.

Exceptional

(negligible errors)

Strong

(minor errors)

Capable

(intermittent errors)

Developing

(numerous errors)

Content:

Logically delivered with plenty of credibility about the company’s capabilities. The value proposition is compelling.

(A) /10 marks

The pitch encompasses

many elements discussed in class and within the assignment. The pitch is highly compelling and would be effective in a real- world situation. The value proposition is concise and highly persuasive.

(9-10 marks)

The pitch encompasses

many elements discussed in class and within the assignment. The pitch is compelling and would be somewhat effective in a real-world situation. The value proposition is good but could be more compelling with a little more depth of detail.

(8-9 marks)

The pitch encompasses

some of the elements discussed in class and within the assignment. The pitch is good, but there is a further need for more compelling details to raise curiosity for the prospect. The value proposition is good but not strong in credibility.

(5-8 marks)

Many elements

were missed. The student needs to further work on an elevator pitch and value propositions.

(0-5 marks)

Presentation

Delivery: Eye contact, professional appearance (well- dressed and groomed), professional delivery of the message.

The student appears

professional and credible. The student displays excellent eye contact, a highly professional appearance (well-dressed and groomed), and delivers a professional pitch.

(9-10 marks)

The student is

professional and credible. The student displays good eye contact, appears professional (well-dressed and groomed), and delivers a professional pitch.

(8-9 marks)

The student is too casual

and hurts credibility. The delivery is more informal than professional.

(5-8 marks)

Unprofessional.

(0-5 marks)

(B) /10 marks

Professional Tone:

The student takes the opportunity to tailor the presentation to meet the buyer’s professional needs.