Marketing Research on Always® Brand and Company

Questions

For this Assignment, you will conduct marketing research on Always® brand as well as the company that markets the product. Use the following bulleted points for your research or analysis:

Briefly explain your reasons for choosing this product.

Apply Maslow’s Hierarchy of Needs by identifying the category of needs your product falls into. Explain your selection.

Conduct market research by completing the PESTEL analysis for your product. Include all relevant influences.

 Explain a consumer’s typical progression through the 5 stages of the decision-making process for a purchase of your product.

Analyze the current marketing product/brand strategy. Based on this analysis, provide recommendations on at least 2 potential changes to the product/brand for improvements. Justify your recommendations. Justify your recommendations.

The report should be 1300 words long, excluding only the reference.

Academic sources are required to successfully inform and complete this report. No less than six academic (scholarly) sources should be included in the reference and cited in the report. No less than 10 sources should be used for this report.