The course outline for MKTG 301 lists a number of course-level learning outcomes. One of these learning outcomes is: “By the end of this course, it is expected that students will be able to recognise and articulate how marketing connects and relates to other business disciplines”. Reflect on your Business Strategy Game experience from the perspective of this particular learning outcome and how, in your opinion, achieving this learning...
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Write a 10- to 12-page double-spaced report, styled in APA format, as follows:Part I: Brand Strategy· Evaluate your chosen product’s current brand status. Summarize the product’s current positioning. Include an assessment of brand equity.· Identify the steps that you will take to enhance brand equity among the customers for your chosen product or service.Part II: Product Strategy· Research and analyze the product ...
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Please redo this assignement 2 work based on the assignment 1 topic. Feedback from assignment 1: You have done good and broad research for your literature review and demonstrate an emerging understanding of key ideas related to the impact of social media on organisations and their communication. However, issues with the structure of the paper as well as paragraph structure let you down. Firstly, you have not written an introduction that would hav...
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Objectives The objectives for the MARK3012 Global Marketing Strategies assessments are twofold. The first is to familiarise you with the cultural and country specific environment of your selected country and to facilitate cross-cultural understanding. The second is to provide you the opportunity to prepare a marketing plan for a product that is being considered for marketing in your selected country. The assessments emphasise the need to underst...
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Your Task Based on the analysis you conducted in Assessment 1, individually, you are required to create a 10 question survey via Survey Monkey (a free online instrument) to collect data from 15 respondents and to provide six-page analysis of the gathered data. Assessment Description. In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, grou...
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Design a digital hourglass for your client. In most cases it is easiest to create 1 hourglass for 1 specific persona. However, if you feel that your hourglass can cater to multiple personas that is fine too.o Use the “hourglass table template” to complete this section.o Develop digital objectives (measurable and time bound) for each of the seven stages of the hourglass (awareness, exploration, consideration, trial, conversion, loyalty...
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Is this a corporate brand, or product range brand?If there are more than one brand in the portfolio, draw or describe the brand portfolioWhat products do they sell?What countries do they currently sell in?With respect to their current overall markets, describe the competitive groups with which they compete? This is likely to be market groups rather than individual producers. (e.g. this could be a group of producers with similar positioning, or a ...
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1. how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants;2. how to analyse cultural diversity when formulating an organisation's marketing strategy;3. how to create, evaluate and manage the marketing communications function across cultures.Include ‘signposting’ of the key issues which follow in the report. Briefly introduce the content and purpose and the market, detail...
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Task: Assignment Brief This assessment test the following Learning Outcome of the module 1. Critically evaluate the industry life cycle of a chosen organisation and reflect on existing corporate strategy 2. Compare and contrast the board’s corporate governance structure and effectiveness 3. Prepare a board crises action plan for a natural disaster of unforeseen event of catastrophic proportions 4. Critically analyse a corporate govern...
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Hype* is a student-run university newspaper, a weekly publication targeting undergraduates,graduate students and recent graduates of Hyperion University in Singapore. The readers’ age ranged from 18 to 30. The paper covers sports, the arts, local news and national news and student life. It also features opinion pieces and comics drawn by students. Every month, the paper publishes a special edition that includes exclusive interviews with pro...
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