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SKY HIGH Real Estate Developers has decided that they want to reduce the level of uncertainty in the future real estate development projects. They have asked you to provide some recommendations on the following: 1. How they should conduct the research (collection method)? 2. A design on one survey collection method (eg. Design a questionnaire or interview etc.) 3. Who they should focus their research on (who is the target populat...
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SUBJECT- Consumer Behaviour And all the questions are in relation with consumer behaviour . Q-1) Discuss the reference group influences and determine what kind of influence you would use when considering the purchase of a luxury brand.( 400 words) Details- i) Using journal articles list the type of reference groups. ii) Discuss the group influences:- Informational, Utilitarian and Value- Expressive Q-2)Individual differences often affect how much...
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Assessment – 2 Parts Report (Maximum 2000 words) Final Assignment – Marketing Plan (Maximum 2500 words) This module requires for two assignments to be undertaken. The module is assessed using 100% individual coursework, one assessment is in the form of an report, the other in the form of a marketing plan. Part 1 - Report Industry Analysis The assessment requires you to write a 2000 word industry analysis. You are required to choose th...
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Assignment 2 Specifications Purpose: This assignment aims at ensuring that students have familiarised themselves with at least one significant case study and are able to apply the relevant foundational strategy development models that are applicable to the case. Details Select any case from those listed from between weeks 1 and 9, select from the following aspects of competitive strategy and apply the theories of strategy development and implemen...
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Each Answer 50-60 words Q1 What are four areas that relate to market research that could be included in workplace policies and procedures? Q2 What is a market research project plan? Q3 What resources could a project require? Q4 What are the benefits of using external marketing consultants? Q5 What would specifications for an external consultant include? Q6 Why external consultants are required in market research plan? Q7How do you identify, evalu...
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: Establish the foundations for an understanding of branding by exploring what a brand is and the benefits of a strong brand for a firm’s competitive advantage. Analyse key aspects of brand management: how to develop a brand positioning strategy, how to develop a framework to identify and establish brand positioning and in particular how to build and assess a fundamental marketing metric such as customer&...
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Assessment 2 - Promotion campaign report 40% Due Week 10 - Friday September 13 by 5pm Length: 2500 words report (excluding letter of transmittal, executive summary, table of contents, list of references and appendix) Your Task: As the Marketing Manager for an existing Destination Marketing Organisation (DMO) or for an existing hospitality or tourism enterprise of your choice, you are to write a promotion campaign report addressed to the managemen...
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Questions: 1) Describe a successful FFP and how marketing is used to promote it to its customers? Has social media increased the awareness of FFP’s if so, why? (150 Words) 2) What is Customer Value? Provide at least two examples from the airlines industry who uses this strategy. (150 Words) 3) Why is competition weak at airports that have a high concentration of both short and long-haul services? (150 Words) 4) Explain the market segm...
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50-60 WORD EACH Q 1 What is included in a business plan? Q2 What are the basic guidelines in writing a vision statement? Q3 What are the advantages of using questionnaires? Q4 What are the sections in the marketing plan of your business plan? Q5 What is the role of marketing research? Q6When developing a new business plan one of the most important factors is the communication of the plan to relevant staff and stakeholders. What are the 5 keys are...
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International Business: Assignment #3 Due 09/27 Choose a company in which you are interested; Use, (Apple) • Consult recent annual reports and Internet sources to find out what new products the company has brought to market in the past year or two. • Are those products truly new innovations, or are they simply extensions of existing products? • What considerations likely guided the company in its product development efforts? •...
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