Assessing the Business Strategy and eBusiness Component of a Company

SWOT Analysis

Identify the company’s Business Strategy and assess whether the ebusiness component is linked to the strategy?ssessment of the Environment, the company, and its eBusiness component:
oSWOT Analysis: The first part involves analyzing the key strengths and weaknesses of the firm. For a proper analysis, you should state a fact about the company and then show how that fact could help or hinder performance.
oExamine 3 to 4 of the following elements:
?Marketing/ eMarketing  – advertising, selling, public relations, distribution, pricing 
?Finance – sales revenues, profits, growth rate, debt to equity, quick ratio
?Technology – the technology employed by the company to provide its ebusiness offering, measuring benefits, managing costs, comparing benefits to costs

oExamine 3 to 4 of the following elements within the environment:
?Market size, revenues, growth rate, history, market trends, market drivers
?Competition – company’s position, number of competitors, barriers to entry, saturation
?Technology – what is the state of technology in the industry? New ideas that threaten product lines? Ability to patent or trademark?
?Economy – is the economy growing or shrinking? Inflation, unemployment, energy costs