Integrated Marketing Communication Plan for a Small Business/Organization

Subheading 1

The purpose of this project is to work on developing an integrated marketing communication plan for a small business / organization. This business hires you to get guidance and original ideas to help them create awareness, attract and satisfy clients, increase engagement, increase sales and revenues, increase loyalty. You will be evaluated on the overall quality of the plan (content), originality (creative propositions), and presentation (layout of your report/presentation, spelling and grammar, references).

After choosing an organization from the list below, you are to:

(1) Identify and establish the characteristics of your target market(s)

a. Who are the targets?

b. What are their needs?

c. How will the business satisfy their needs?

d. What are the attributes of the product/service you want to communicate

(2) Identify one or more marketing objective

(3) Detail the specific activities you intend to undertake

a. I would like you to be creative and come up with innovative communication strategies

b. Describe each of the strategies and provide some examples of creative materials (stories, photos, videos, Apps, etc.)

c. Identify each media you propose to use and explain how you will use them to communicate

d. Indicate the audience each strategy is addressed to