Capstone Project Marketing Intelligence, Business Environment Analysis, Opportunities for Market Ent

Capstone Project Part 1 – Marketing Intelligence Report (MIR)

Description

The MIR requires you to gather current, or the most recently available, data on the market’s people, economy, government, and technological status from online sources. The MIR should be 3-4 pages in length.

Description

In the BEAR, you will analyze the business environment in the market. The submission should be 3-4 pages in length. You should remember that this is about developing a market in the selected country, not going there to have fun as a tourist. Therefore, your work should not include data that is not directly relevant to the goal of deciding whether the market should be developed or not. Data that would be relevant could include, but may not necessarily be limited to, the following items:

1.Political and regulatory stability- You will need to describe and discuss the political and regulatory system with reference to their stability and receptivity to international business, including foreign investment.

2.Legal system – You will need to describe and discuss the kind of legal system that exists there. The following questions are typically important in such a discussion - Is the legal system transparent and independent? Is it fair and objective? Does it protect intellectual property, foreign investments, etc.?

3.Business customs and practice – you will need to describe and discuss the business customs and practices that exist there. The following questions are typically important in such a discussion - What role do ethics, corruption, and respect of law play? How are environmental concerns and human rights issues addressed?

4.Religion and culture – you will need to describe and discuss the cultures that play a significant role in the country, specifically how these cultures might impact international business.

 Description

The ROME builds upon the BEAR asks you to assess the import and export prospects for MES-Sim regarding the target market.  The critical issue here is whether MES-Sim can effectively conduct international trade activities with the target market as a new base of operations?  Therefore, the ROME builds on the BEAR and requires a significant amount of analysis to develop recommendations. The submission should be 3-4 pages in length.

Description

You will be required to develop a market entry strategy for the M-Box and MES-Sim in the selected market. This could include, but may not necessarily be limited to, the following items:
1.Transportation and telecommunications infrastructure

2.Methods of distribution within the country

3.Points of sale issues

The MESA builds upon the ROME and BEAR and requires a significant amount of analysis to develop recommendations. The submission should be 3-4 pages in length.

Description

The Final Market Entry Strategy Report shall:

1.Include an Executive Summary, introduction, and conclusion, as well as results of the four project components (outlined below).
2.Be a maximum of 25 pages, double-spaced, 12 pt font.
3.Be formatted to be consistent with APA style format.