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Survey of AMAZE455 Owners and General Car Owners
Answered

Part 1 Internal Database Survey: AMAZE455 Owners

Part 1     Internal Database Survey: AMAZE455 Owners
1/ Sample Frame and Selection: Describe the target market you decided to work with from your database. Did you use any quotas (e.g. demographic / car model / length of ownership)? How did the CRM team suggest you select the sample? Was there any particular design?

2/ Identify at least two (2) reasons you wanted to survey AMAZE455 owners.

3/ Give two (2) examples of questions you asked AMAZE455 owners that you didn’t ask in the general population survey.

Part 2     General Population Survey: Car Owners
1/ Sample Frame and Selection: Describe the target market you requested the Research House to use for this survey in the general population.  Did you ask them to consider any special characteristics? Tip: Refer to the brief and identify the characteristics that are most relevant to your objectives.

2/ Identify at least two (2) advantages the external sample has over your company’s internal database that are critical to your objectives.

3/ Give two (2) examples of questions you asked the car owners among the general population that you didn’t ask in the survey with the AMAZE455 owners.

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