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Developing a Personal Branding Strategy: A Guide

Part A) Researching Social Media Influencers

Objective:  To develop the framework for your own personal branding strategy with the objective of developing a consistent personal branding message that fits with your values and contributes value to your career. 
Assignment Guidelines:  
Part A) Research and identify three Social Media Influencers you follow or admire. 
Describe in detail why you are following them.  What is it that you like about them? Describe the similarities and differences between the three.  Do you notice a commonality that would explain why you are following them?  Are you following for pure entertainment or are there aspirations involved? Are there qualities these people possess that you would like to emulate?  Is it knowledge you are seeking to gain from them?  You answer must be min. 300 words.  
Part B) Personal Values Assessment 
1. Complete the Tomi Loma Value Cards and narrow down the 52 values to your top 5. You might even be able to narrow down to one like the following people: Oprah= Empathy, Richard Branson= adventure, Donald Trump= money.  You see their name and know immediately what they stand for.  
2. Complete the Tomi Loma Superpower Worksheets (specifically Boundary Setting Worksheet, The Code Worksheet, 10x10x10 Decision Making Worksheet, Values Mapping Worksheet and the 3x3 Exercise Worksheet, although completing all the worksheets on your own would be quite valuable).  You can type out your answers or print off/write in your answers/take a pic/save and attach when you submit the assignment. 
Part C) Now that you know your Top 5 Values and the importance it plays in your life, think about your own social media account(s) and conduct an analysis asking yourself the following: 
• What am I posting and why am I posting it?  What am I wanting to achieve? 
• Do my images reflect my top 5 values? Does my text reflect my top 5 values? Explain 
• Is there consistency to what I am posting, or do they vary greatly? Do I see a pattern or theme? 
• Who is my audience? 
• Does this brand strategy contribute to my larger goals? Tomi Loma Superpower Worksheets are an excellent way to identify your larger goals. 
1. Taking your top 5 values, describe how you could demonstrate that on social (look at who you are following for inspiration.  If they have similar values, what are they doing to demonstrate their values? Analyze their networks, posting habits and content to determine what you could be doing better) 
2. To ensure consistency, create 3 posts that you would post over the course of a week (3-4 is ideal for individuals) that fits with your values.  Remember, consistency is everything.  You must remain consistent with your ideas and the ways you present them so that you’re memorable and trustworthy. Include images or video/reels, text for your post.   
• Completeness of all required components 
• Font 11 point, 1.5 spacing.  Include page numbers and your name on the Footer. 
• Document must be saved as a Word docx.  Docs from Mac computers will not work. You can create your doc using a Mac, but then MUST convert to a PDF to submit on Blackboard. 
• Spelling, grammar 
• Submittal: online

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