Process Analysis and Operational Efficiency for Beleza Natural Case

Read the Beleza Natural case and reflect upon the process and the main issue involved in this case.

• What are the key elements of Beleza’s business strategy?

• Identify how the current process is structured, i.e. whether it follows a continuous, flow shop, job shop, cellular production, or project structure ?

• Identify how the current process is aligned with or supports company’s business strategy

• Conduct a complete process analysis for this case. Your process analysis must include:

– A complete process chart for the entire operation.

– Activity times of each process step.

– Number of workers working on each process step.

– Capacity of each process step in terms of number of customers served per hour.

– Overall capacity of the entire operation in terms of number of customers served in the facility.

– Identify the process step that serves a “bottleneck” for the entire operation, i.e. the step that has the lowest capacity.

– How would you break the above identified bottleneck?

– Take Saturday as a sample day. Calculate the flow rates and utilization level of each process step.

• What measures would you suggest to increase Beleza Natural’s operational efficiency?

• How do these improvement measures impact Beleza’s financial performance.

• How would you prioritize the improvement suggestions and in which order would you recommend implementation?

• Compile all the tasks above mentioned