Sales and Marketing Strategies for Hotels

Writing Effective Feature/Benefit Statements

As learned in Intro to Sales and Marketing, Sales Managers need to sell the benefits of the hotel to a potential guest. The perceived value of a particular benefit that a hotel can offer to a guest will help influence the guest’s decision to choose your hotel over your competitor.    

 1. Come up with a minimum of five (5) feature/benefit statements for your hotel. These features must be actual features of your chosen hotel (i.e. they cannot be fictional). 
 
2. Once you identify your five feature/benefit statements, your next task is to write up a positioning statement (elevator pitch – what exactly you will say) that you will use for your prospect to sell the features as benefits in order to make the sale. 

PART D – REFLECTIVE 

Explain the inter-departmental relationships that the sales department in a hotel must have with other hotel departments. You must list FIVE departments and describe in detail how the sales team would work effectively to achieve teamwork within the hotel for the company that you chose for this assignment. Please make sure that you do not make the reflection generic as it must tie back to the company that you chose for this assignment.