Effectiveness of Marketing Campaigns on Social Media: A Case Study of IMO

Overview of IMO and its Target Audience

Tutorial Content:

To demonstrate to the class the effectiveness of marketing campaigns done through your chosen social media platform (Which is IMO )

  1. (A) Brief description of the chosen social media platform (IMO), focusing on the description of the main target audience and uniqueness of this platform Vs. major competitors.

  (B)  Present one marketing campaigns, describing the marketing objectives of the campaign, the target  audience and the final results of the campaign