Communication Campaign Plan for Product Launch

Description of Business and Three Campaign Objectives

-, choose one of the dream businesses/organizations you developed in the first assignment, construct a plan for a communication campaign for the launch of your new product, service or cause. The plan should be two to four A4 pages using standard professional fonts and spacing.

Remember, the purpose is to develop a loyal audience at this stage, you aren’t necessarily selling a particular product or service.

The campaign should include:

· A description of your business and three campaign objectives

· Target audiences

· Key messages for each audience

· Channel(s) selected for each message

· Timing: In what context are you communicating? (e.g., to coincide with Ramadan, start of school year etc./ to avoid the upcoming election, etc.)

· Audience constraints (e.g. A very busy/overwhelmed target audience, lack of internet access, etc.)

· Success criteria

__________

Part B - You have launched your new business, but not long after, you become the victim of a cyber security attack, and you learn that your customers’ personal information has all been hacked. Write 1000 words on the communications principles and tactics you would use to protect and restore your company’s reputation.