Mc Donald’s Restaurant Case Study – Staying ahead in a Competitive Environment

When students come across case study writing regarding a fast food brand topic like Mc Donald’s Restaurant then, they need to focus on two things. One thing is Competition, and the other is Customer Satisfaction.

As per the SWOT Analysis Writing of McDonald’s Restaurant, its strength lies in being a world leader in burger fast food, but its weakness lies in convincing many people about their products being healthy. Its opportunity lies in tapping new customers through McCafe, but its threat lies from other chicken and fast food brands.

As per the PESTLE Analysis of Mc Donald’s Restaurant, it has been welcomed by more than 100 political establishments worldwide. Its Socio-Economic factor is strong since it has promoted itself aggressively. It uses the latest technology to provide its food products and also abides by Legal rules. It remains under doubt for being environment friendly due to health related questions on its recipes.

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