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McDonald’s is leader in fast food chains. McDonald's strategy case study relates Concept of food on the go which was well revolutionized. The advantage is that many customers are familiar and loyal to a leading brand. The geographic mix has made it cater to different cultures. McDonald’s rivals Wendy and King Burger has strived hard to equate with the geographic mix. McDonald’s policy to make available easy, safe quality food which is affordable and convenient enjoyable experience has made it a renowned brand. Sustainability and customer value is what McDonald’s have traded on.
PESTLE analysis is used to analyze the macroeconomic and external environmental forces on the business of McDonald’s.The international distribution and brand value is propagated through their franchises too. The political factors comply country’s specific political requirement such as national minimum wage regulation which affects its costing policies. For example the UK governed made clear to promote healthy eating and to include calorie information. Although there was a recession phase in 2008, average consumption of fast food spending has increased. Many new additions to the already low priced menu have been welcomed by customers. For example the ‘shake- shake’ French fries. Low calorie options like salads alongside burgers with nutritional content mentioned is initiative to comply for British social concerns. The use of social media and new technological channels to engage customers and spread brand loyalty is considered as new marketing strategy. To show environmental concern and the idea of going green McDonald’s has adopted recyclable packaging. The opening hours, taxation policies and employment regulations are legal concerns addressed by McDonald’s with country specific regulations.
McDonald’s pest analysis is given as case study to management students around the globe to understand its marketing and maintaining brand loyalty concepts. Myassignmenthelp.com help students to complete case studies which are otherwise time taking. The satisfying job done has made us number one assignment help site in Australia, US and UK. The expert writers in our panel are Ph.D. level educated professional who complete assignments as per the university’s guidelines. The quality of assignments done is unmatched and content is 100% original with zero plagiarism tested on trunitin. Questions can be ordered easily with no word limits to type. Online chat executives are available 24x7 to assist client order and track assignments. Price per assignment is affordable and best value for money is promised. The timely delivery of all writing services we cater to is ensured.