Case studies are methodical and analytical essays about any business. Case studies help us to know about the company in detail – about its history, products, challenges, solutions, etc. Marketers use case studies to get detailed insight about a company and lay out their own business plans. Nestle's case study analysis and answers have been a great source of information for many marketers. On that note, let’s learn about some of the important aspects of Nestle –
Get Expert AssistanceNestle is one of the largest F&B companies in the world with a strong global presence. In terms of revenue, Nestle leads the chart among the food companies globally. Since its inception in 1866 by Henri Nestle, it has expanded its operations tenfold. Currently, it produces almost 2000 different types of products, although foods and drinks have always been its main foray. Some of the notable brands from the house of Nestle are –
Nestle has a strong global foothold globally with 418 factories and more than three lakhs employees working currently. They have its factories in 86 countries and a customer base in 191 countries. This humongous operation base helped Nestle to notch an insane approx. 100 billion dollars turnover in recent times.
Nestle runs on their mission, "Good Food, Good Life." So they have developed 17 state-of-the-art laboratories, and they are a leader in researching nutritional sciences. They spend almost 2 billion dollars each year on their R&D alone and work relentlessly to maintain and increase the nutritional value of the foods.
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Nestle has a long and rich history which started in 1866 when a Swiss pharmacist, Henri Nestle, founded the brand. Mr. Henri Nestle had strong values, and he propagated the vision of the company as, “To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.”
In 1872, condensed milk was the first Nestle product launched in South Africa. However, they didn't formally establish the company's presence in the country until 1916, when it finally registered itself as a company. With increasing demand, they started expanding their operations and purchased South African Condensed Milk Company Ltd.
They started experimenting apart from their condensed milk business and also started to manufacture milk powders from their factory in Standerton in the year 1937. However, they got their first major break the next year when they started manufacturing Nescafe, an instant coffee powder that became the world's highest-selling coffee brand.
Soon, they started diversifying the products, and in 1947 they launched Maggi bouillon cubes that quickly became a household name. Gradually, over the next two decades, they made several other notable products like Nestle Lactogen, Molico, Cerelac, Nestum, etc.
The 1970s was a significant decade for Nestle, as they launched one of their hugely popular products, Nestle Milo, along with essentials like Nestle Everyday Milk Powder and Neslac. They also shifted their base to Randburg from Johannesburg. Over the next two decades, they acquired Carnation, a food giant of that time, Rowntree, and some of Borden Brands’. These decisions made their market hold even stronger.
In the 90s, they continued to launch other products like Maggi Relish Mix, Soups, etc. In the January of 2002, they partnered with Coca Cola to form BPW and introduced Nestea Ice Tea, which revolutionised ready to drink market. After a chain of other acquisitions and collaborations, they are currently playing a vital role in ESAR with their vast portfolio and market share.
Go through our Nestle case study introduction to learn about more detailed history of Nestle.
Our Nestle case study solutions can help you shed a better light on the vast product portfolio of Nestle. With more than 2000 brands under their umbrella, it is not an easy job to list all of them. Some of them are –
Most of the brands of Nestle are now starting to offer plat-based solutions due to the rising trend of veganism. For example, Sensational VUNA, Wunda, Kit Kat V, etc., are their prime vegan options.
Our case study analysis of Nestle helps you to know in detail about all these products.
The organisational structure of Nestle is divided into 3 levels –
The top-level consists of the Board of Directors, CEO, and the MD. They are the apex body and manage all the decision making and policy implementation.
Middle-level management consists of the departmental and branch managers. They look after their respective stores and branches. However, they remain answerable to the CEO and MD.
This is the largest sect of the hierarchy, and all the employees and factory workers who work towards the betterment of the employee fall under this level. They are only paid to work as the top, and mid-level management asks them to do. They do not have any decision making powers.
You can learn about the organisational structure in more detail with our Nestle case study strategic management help.
SWOT analysis is a formal study used to determine the internal and external factors of a company. Strengths and weaknesses are the company's internal factors, while threats and opportunities are the external factors.
SWOT analysis is a vital tool for any company because managers use it for strategic planning and brainstorming. They use it for –
You can use SWOT to address various individual level issues as well. Companies use SWOT analysis to solve –
Take our Nestle case study assignment questions and answers to learn more details about SWOT analysis and how it works.
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After going through the entire Nestle case study summary, we have seen that although the company is the biggest retailer in the F&B market and consistently remains among the top 50 valuable brands of Forbes, they have faced certain challenges over the years. Issues from various sectors have plagued them, but that has not impacted the stability of the brand, and it is still profitable.
After doing the SWOT analysis of Nestle, we can understand that their extremely diverse portfolio helps them to hedge the risks and capitalises on these factors to expand their market share. Their product portfolio is ever growing, and their ability to focus on the latest trends like veganism aligns their core strengths with the available opportunities. At the same time, Nestle is always prompt to identify and address their threats and takes necessary measures to minimise their threats. This makes them one of the most efficiently run companies in the world.
If you take Nestle case study assignment help from MyAssignmenthelp.com, you can get various free samples to refer to. We have a vast digital library that has thousands of case study topics and solved papers that you can access for free once you hire our experts.
Some of the Nestle case study samples that you can get are –
This is not a comprehensive list. Take our Nestle case study help and learn about other case studies and topics on Nestle by asking our experts.
Go through our SWOT analysis of Nestle 2020 to learn about the details of the SWOT parameters.
Are you searching for more details about these individual parameters? Take our Nestle SWOT analysis of 2021 and learn about it in details.
Go through our Nestle SWOT Analysis 2022 and get a detailed insight into the recent SWOT analysis of Nestle.
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Ans: Consumers have loved Nestlé's products across the world since their inception. With the customer base rapidly growing, they decided to move internationally to cater to the worldwide customer base.
Ans: The SWOT of Nestle refers to its strength, weakness, opportunities, and threat. There are a lot of factors that you can only know after a lot of research. Transfer your worries to our experts and let MyAssignmenthelp.com help you get the perfect SWOT solutions for Nestle.
Ans: Nestlé always operated worldwide while respecting the local roots. They also have an excellent R&D centre that gives them a unique ability to understand and adapt to the local preferences.
Ans: Nestlé’s unique research and development facility gives them a competitive advantage over its rivals. They can understand the products' issues and promptly work toward improving them.
Ans: Nestlé has managed to cater to local audiences successfully achieved in the globalised food industry. They have become successful because of efficient product planning and production accompanied by strategic marketing and administrative decisions.
Ans: Nestlé spends a good amount of time studying the consumer's needs at regular intervals. They focus on their financial strength, strong research and development, effective strategic marketing, and great leadership capability to soar above the obstacles.
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