Samsung is a South Korean brand that is one of the biggest multinational conglomerates with its headquarters in Samsung Town in Seoul. The brand serves as the umbrella company to several affiliated businesses. Lee Byung-Chul founded Samsung in 1938 as a trading company.
||Electronics, textiles, insurance, securities, and retail
||Samsung Town, Seoul
||Lee Kun-hee (Chairman)
Before iOS was even a thing, Samsung dominated the market of mobiles and electronics. Other than that, Samsung is also a household favorite with a great line up devices like washing machines, refrigerators, dishwashers, etc. But when it comes to writing a Samsung case study, these widely-known details do not help much. It is the unusual facts about the apparel and shipping branch of the brand that makes for a great Samsung corporate case study.
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Sample Question And Solution of Samsung Design Case Study
For success in any business undertaking, it is necessary to grasp and understand the industry's general economic characteristics by analyzing the competitive dynamics of the industry. Strategy experts use Porter's model/framework of The five competitive forces that shape strategy.
You are required to refer to the case study Samsung Electronics: Success By Design
1. Assuming that you are a strategy specialist, you are required to analyze and critically discuss how each of the five forces that shape industry competition impacted Samsung Electronics.
2. Based on the B301A knowledge, suggest and discuss four strategies that Samsung Electronics could adopt to create sustainable competitive advantage in the global markets.
In the year 1969, the Samsung electronics industry corporation was created which is division group of Samsung (Bakator and Petrovi? 2016). Later on, in the year 1984, the name of the corporation was changed to the present name that is Samsung. The organization mainly manufactures and exports various electronic products like an electronic calculator, color TV, an electronic cash register (Julia and Rodrigues 2016). With the passage of time, the organization has grown a lot and is considered to be as one of the leading electronic organizations with branches all over the world. At present, Samsung electronics products are being manufactured and sold on a daily basis. Samsung comes up with one of the best inventory management systems, and supply and distribution chains in the globe (Zhao et al. 2016). The organization comes up with some unique products which are durable with an efficient workforce. Read More...
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What is the Strength of Samsung Electronics?
Here are some of the strengths of Samsung electronics that you can discuss in your case study:
- Worldwide market leader for liquid crystal display (LCD) panels.
- The brand has impressive research and design capabilities.
- Samsung has robust manufacturing, marketing and advertising capabilities.
- Samsung has built strong relationships with the best retailers in Europe and the United States, thus creating a steady sales channel for its products.
What are Samsung company internal strategic factors?
Among the strong points of Samsung, its expertise in manufacturing unique electronics and semiconductors with time and loyalties with retailers in Asia, Europe and the USA have been the reason behind its success in the market. The brand also has a few weaknesses like dependence on Android OS and a lack of a competitive platform for hardware and software services.
Where Can I find the complete marketing case study on Samsung?
You can search online for marketing case study samples on Samsung on academic sites. These samples are usually written by marketing professionals and professors as well. So you can get an accurate format along with insights and ideas into the brand by reading these online samples.
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