Samsung is a South Korean brand that is one of the biggest multinational conglomerates with its headquarters in Samsung Town in Seoul. The brand serves as the umbrella company to several affiliated businesses. Lee Byung-Chul founded Samsung in 1938 as a trading company.
||Electronics, textiles, insurance, securities, and retail
||Samsung Town, Seoul
||Lee Kun-hee (Chairman)
Before iOS was even a thing, Samsung dominated the market of mobiles and electronics. Other than that, Samsung is also a household favorite with a great line up devices like washing machines, refrigerators, dishwashers, etc. But when it comes to writing a Samsung case study, these widely-known details do not help much. It is the unusual facts about the apparel and shipping branch of the brand that makes for a great Samsung corporate case study.
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Sample Question And Solution of Samsung Design Case Study
For success in any business undertaking, it is necessary to grasp and understand the industry's general economic characteristics by analyzing the competitive dynamics of the industry. Strategy experts use Porter's model/framework of The five competitive forces that shape strategy.
You are required to refer to the case study Samsung Electronics: Success By Design
1. Assuming that you are a strategy specialist, you are required to analyze and critically discuss how each of the five forces that shape industry competition impacted Samsung Electronics.
2. Based on the B301A knowledge, suggest and discuss four strategies that Samsung Electronics could adopt to create sustainable competitive advantage in the global markets.
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Most Popular FAQs Searched By Students:
What is the Strength of Samsung Electronics?
Here are some of the strengths of Samsung electronics that you can discuss in your case study:
- Worldwide market leader for liquid crystal display (LCD) panels.
- The brand has impressive research and design capabilities.
- Samsung has robust manufacturing, marketing and advertising capabilities.
- Samsung has built strong relationships with the best retailers in Europe and the United States, thus creating a steady sales channel for its products.
What are Samsung company internal strategic factors?
Among the strong points of Samsung, its expertise in manufacturing unique electronics and semiconductors with time and loyalties with retailers in Asia, Europe and the USA have been the reason behind its success in the market. The brand also has a few weaknesses like dependence on Android OS and a lack of a competitive platform for hardware and software services.
Where Can I find the complete marketing case study on Samsung?
You can search online for marketing case study samples on Samsung on academic sites. These samples are usually written by marketing professionals and professors as well. So you can get an accurate format along with insights and ideas into the brand by reading these online samples.
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