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I am a seasoned marketing professional with an MBA in Marketing and a strong passion for driving brand growth and market expansion. With over a decade of experience across various industries, I specialize in developing innovative strategies that resonate with target audiences and deliver measurable results. My approach combines data-driven insights with creative thinking to craft campaigns that stand out in today’s competitive landscape.

Throughout my career, I have led successful marketing initiatives, including brand positioning, digital campaigns, and customer engagement programs that have elevated brand visibility and driven revenue growth. My expertise spans a range of marketing functions, from digital marketing and content strategy to market research and analytics. I am skilled at identifying emerging trends and consumer behaviors, allowing me to design strategies that are both current and adaptable to changing market dynamics.

One of my core strengths is my ability to blend analytical skills with storytelling, crafting narratives that not only attract but also retain and engage customers. I thrive on collaborating with cross-functional teams to bring integrated marketing strategies to life, whether it’s a comprehensive digital campaign, a product launch, or a rebranding effort. My MBA in Marketing has provided me with a solid foundation in business principles and a strategic perspective that drives my decision-making process.

As a subject matter expert, I am passionate about sharing my knowledge and mentoring aspiring marketers. I enjoy writing thought leadership pieces, delivering presentations, and engaging in discussions on industry trends and best practices. My goal is to contribute to impactful marketing efforts that foster meaningful connections between brands and their audiences, ultimately driving long-term success and customer loyalty. I am always open to new challenges and opportunities to help organizations achieve their marketing objectives in creative and effective ways.

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Feedback to Learner 15/11/20 14:31 Reasonable attempt is seen in preparing this feasibility report. Some areas are discussed well, while others seem to be given less emphasis as little elaboration is seen. For example, the highlights are too brief in certain section, such as the micro market, micro industry and risk sections. As for the discussion relating to the macro market, there should have been more discussion with reference to the information provided in the ROAR and PEST tables. Information provided in the micro market section too lacks discussion, especially the analysis part based on the findings of the questionnaire survey. There should have been more meaningful comments with reference to the data collected via the primary research conducted. Information relating to the table on the supply chain is discussed in a simple and relatively brief manner in the write up. Information available in tables must always be supported with sufficient explanation. Otherwise, the views of the student will not be projected effectively. The micro industry part provides reasonable discussion. As for the Finance section, more thought should have been put into the items that are included in the calculations of fixed cost, variable cost and capital investment. The recommendation section is somewhat appropriate. Overall, the student seems to have conducted reasonable research in the relevant areas and has attempted to provide a reasonably clear feasibility study. As such, the student has somewhat appropriate understanding of the subject matter. The expressions are clear in most cases and the views are realistic. The student has written in short paragraphs and has included in text references by integrating content from relevant non-core texts and supported by illustrations. The student carried out the pitch in a somewhat appropriate manner. There could have been more enthusiasm and passion when delivering the pitch. The student seems to have reasonably good knowledge on the proposed business venture.

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