LF Chemical is a leading distributor of petrochemical products in Johor, Malaysia. The
company has 30 customers located in various parts of the state of Johor. The planning office
has profiled its customers into 4 categories based on sales volume: Low, Medium, High and
Ultra-High, as shown in Table 1. Each customer category has a dedicated account manager
and the four account managers operate independently without sharing information.
Due to the lack of in-house logistics expertise, the ...