Advertising Is An Influencing Tactic In Marketing

What are the Marketing Strategies That Influence the Target Audience?

There are different marketing strategies that influence the target audience -

Social media marketing, which is an online marketing strategy and rapidly becoming one of the most popular marketing strategies among consumers. Social media marketing strategies are simple, cost-effective, and help a brand to announce marketing activities like sales, rebates, and changes in stock.
Traditional marketing is focused on convincing consumers about being happy and popular. This strategy is mainly done by using celebrities and popular heads to provide a compelling message. This strategy is referred to as the diplomatic strategy because if the individual applies the strategy in a clumsy way, it will create a negative impact on the brand.
Buzz marketing, which is also referred to as stealth marketing, where the same customer retention goals are focused on. It is one of the most effective strategies for targeting specific types of audiences. In this digital era, Buzz marketing is found everywhere, especially on social media. There are different brands that avoid calling or taking action on the social media content but instead, the individual simply gathers connections with the targeted customer and gains brand visibility among the customer and their online community by using the buzz marketing strategy.

What are the best marketing strategies to influence your target market?

 Among all the marketing strategies the best marketing strategy which helps influence the targeted market is the social media marketing strategy. The use of social media is growing every day in this growing era of technology. The best way to influence the consumer is to take advantage of social media like Facebook, Twitter, Instagram and Reddit. 47% of millennials and 19% of people from all age groups state that social media plays an important role in influencing their purchase decision along with other decisions. It is also a part of the shopping process which can be utilized by businesses to strengthen their presence on the social media platform. Social media can also help in engaging new customers and finding out what people are demanding from the brand. It can also be utilized as an advertising and promotional tool. 90% of people use social media on a daily basis which can help businesses to influence the targeted market in a broader way. Not only it helps in influencing people, but it also helps in increasing the website traffic for the brand by engaging consumers with new content. With the help of influencers on social media, a brand can attract a wide number of consumers in a shorter period of time.

 What are the Basic factors influencing consumer behavior?

In general, there are mainly five factors that determine and influence a consumer's behaviour that includes- psychological factors, cultural factors, personal factors, economic factors and social factors.
Psychological factor- A is actually an integral factor that helps in influencing consumer behaviour which works because of human psychology. The main examples of psychological factors are motivation, learning, perception, belief and attitude towards the brand.
Social factor- A social factor is one of the most effective factors among these five factors as most of consumers are tend to be social animals whose life partially depend on social media. It constantly works with different types of people, which continuously motivates them. As a result social factor successfully influences the audience. Some of the key social factors are- popularity, reference group, roles and status.
Cultural factors- another important factor is cultural factor that influences the targeted audience by connecting them with their culture. Every human being has their own value and ideologies that are formed by the value of society and culture to that they belong to. Some of the cultural factors are culture and subculture.
Personal factor- apart from psychological social and cultural factor there is another factor that influences target audience that is personal factor which means personal choices in purchasing. These factors can change person to person as people have different perceptions. Some of the personal factors are age, income, occupation and lifestyle.
Economic factors - the last factor that influences of buyer is the economic factor. It says that purchasing decision always depend on consumers and the market the rely on. The strong and healthy economy always enhances the purchasing confidence among the consumers. Some of the economic factors are personal income, consumer credit, liquid assets and savings.

How many types of Tactics to Influence Consumer Behavior?

There are different types of tactics that influence consumer behavior like-

Color psychology-

It plays an important role in influencing consumer behavior. It was stated in a study that consumers tend to decide between buying a product in 90 seconds. Color psychology helps in attracting customer's emotions more quickly.
Reciprocity- It is another tactic to influence consumers which helps in building a strong relationship with the consumers in both real and business life.

Messaging-

Messaging is important in a company's marketing process. The message should consist of proper word phrase and language that are required to communicate with customers politely. A good messaging tech focuses on emotion to connect with the consumer's behavior.

Social proof-

It is also referred as another marketing tactic that works on by providing social proofs of the product. It is a psychological principle which describes how and what a consumer should do after figuring out their behavior. Social proofreading are the major reason of effective testimonials.

 How to Plan Influencing Tactic in Advertising Marketing?

While implementing the tactic for influencing the targeted market the business head should maintain few steps before like-

• Finding the right influencer for the campaign for different products
• Making a proper conversation process with the influencers as well as consumers to make the marketing effective
• Setting the goals before actually working on it and maintaining own niche
• Aim for a broader market to influence by convincing the consumers to be the influencer later
• Planning the whole process and analyzing what works the specific business not for the peers.