Offensive Marketing Strategies: Are Confronting Ways by Brands During Marketing

Introduction of Offensive Marketing Strategies

Offensive marketing strategies could be considered as the marketing strategy used for describing the approach or an attitude being used for marketing which is characterised by the desire of being innovative, for assuming the market leadership as well as for responding to the competitive moves with the forceful counterattacks. The strategies of the offensive marketing warfare are the kind of the marketing warfare strategy which has been designed for obtaining any objective, commonly the market share, from any target competitor. Along with the market share, the offensive strategy could easily be designed for obtaining the key customers, the market segments of high margin, or even the market segments with high loyalty.

The offensive marketing strategy could be employed when one or more than one company within any market is offering the similar kind of products: therefore each of the companies would solely gain the percentage of the sales of that particular category of the product. Each of the companies has the market share plus any company which takes additional ordinary efforts for gaining increased market share against the competition by straight attacking the business plan of the competutors plus taking away their market is commonly denoted as the offensive marketing strategy.

What are Offensive Marketing Strategies?

The offensive competitive strategy could be considered as the kind of the corporate strategy which comprises of the actively pursuing alterations within the industry. The companies which goes on offensive would commonly make the acquistions plus invest significantly in the research  development as well as the technology in the effort of staying significantly ahead of competition. Several strategies and technology might be employed either alone or even the as the part of the concerted effort of creating the offensive competitive strategies. The companies might be able to employ the completely different types of strategies in the various locales or even the marketplaces. The most significant offensive competitive strategy could be considered as the strategy when the companies would actively look for acquiring the other firms for fueling growth or even limit the competition. Offensive marketing strategies could be considered as the marketing strategy used for describing the approach or an attitude being used for marketing which is characterised by the desire of being innovative, for assuming the market leadership as well as for responding to the competitive moves with the forceful counterattacks. These firms could be considered as the higher risk than the firms who are playing defensive because they are highly probable to be completely invested or even leveraged, that could prove to be increasingly problemative in the situation of any market slowdown or even the dislocation.

What is an Example of an Offensive Strategy?

Any kind of company could utilise this strategy whether it could be a small-medium sized company or even the large corporations. The sole requirement is that the organisation is required to be in the direct competition with any other company, for being able to properly employ this type of strategy. However, this strategy would be mainly focussed on properly reaching the customers who have already preferred any competing company or even the customers who are left undecided regarding which type of products to be loyal to. This type of strategy could be considered as a complex strategy as it is required to be properly communicated for the appeal to their respective products but should also properly comprehend the overall strengths and the weaknesses of the products or offerings of the competitor. Among the most successful instances of the offensive marketing in history is the fight of the Harley Davidson company against the motorcycles manufactured by Japanese companies with the primary aim of gaining the increased market share in the USA. Around 1960’s, Harley Davidson mainly emerged from the near bankruptcy for dominating the market with the aggressive business strategy which was mainly based on the cheaper, increasingly faster bikes from the foreign manufacturers. The company was able to turn their image of the tough looking leather clade man on the motorcycle into the icon for the company itself. The company was managed to achieve this through concentrating on the distinct features of the products with pointing out what is lacked in the products of the competitors.

What is Defensive and Offensive Marketing?

The primary differences among the defensive plus offensive marketing are both practical plus philosophical. They each have their respective place in the world of the small businesses and could easily be utilised separately or even together for meeting the goals. The offensive marketing would take the initiative plus drives the business completely forward in the primary as well as the innovative market segments. The defensive marketing would mainly aim in protecting the segments which have been already secured plus maintaining the brand name in the market. The defensive marketing methods are frequently being used as the response to the public criticism, negative studies or even the legal action against any product or brand.  Any newer company would place their focus on cutting-edge nature of products.

What are offensive and defensive strategies?

The offensive and defensive strategies denotes that the strategies which are used by the companies in the market leadership positions for defending their overall market share by the challengers, through the six popular defence strategies which are the position defence, flanking defence, counter-offensive defence, pre-emptive defence, contraction defense, as well as the mobile defence. The defensive strategy is the marketing tool which is being used by the management for defending their overall business from the potential competitors. The main approaches to the offensive and the defensive strategies are:

Active approach: The main intention of active approach is blocking the competitors which are planning to effectively steal the market share. The marketing plus promotional activities are increased signifciantly and discounts are provided for reducing the overall sales of the competitors.

Passive approach: The overall intention of the passive approach is stopping the competitors from taking away any customers from the business along with the market share.