Definition of Television Advertisement
Television Advertisement is an attractive and the most preferred form of electronic media advertising that consists of a span of television based programming. Its main aim is to convey a message mostly for marketing a service or product belonging to a particular brand. Most privately owned television networks or groups are funded by revenue that mostly comes from television advertising. In todayâ€™s time, most television advertisements consist of advertising spots that are briefly defined since they range in length. Their length may be from a few seconds to several minutes that may even turn out to be program-length infomercials.
Textbooks on Television Advertisement
Television Advertisements are the most preferred mode of marketing from reputed brands. Marketers need to refer to relevant textbooks regarding Television Advertising, and some of their details are stated as follows:
- The New Icons?: The Art of Television Advertising by Paul Rutherford (Published by University of Toronto Press â€“ Year 1994).
- Television Advertising and Children by Brian M. Young (Published by Clarendon Press â€“ Year 1990).
Examples of Television Advertisement
Example 1: An interesting example of Television Advertisement can be the cars ads that are showcased almost every day. Various marketers have made attractive television ads on cars belonging to various brands. Each car brand TV ad has a different and one of its kind jingle, logo and message to offer to the consumer or viewer.
Example 2: Another interesting example of Television advertisement can be the ads that are made on smart phones. Since there is immense competition in the field of smart phones in particular and mobile phones in general so they try to make the best of possible television ads. Each and every smart phone or mobile phone ad tries to display the productâ€™s unique features and a one of the kind slogan to attract the viewer as a potential customer.
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