The History of Marketing: Must-know for marketers to innovate further
Definition of History of Marketing
History of Marketing is defined as a recognized discipline that consists of accommodating changes within marketing practice and theory. Marketing consists of all activities that are involved within the transfer of products from the seller or producer to the buyer or consumer. These activities include Advertising, Shipping, Storing and even Selling.
History of Marketing emerged as an academic area of study just a few years ago. Academicians who have been specializing in marketing have decided to imitate Economics, so theory and practice can be distinguished from each other.
Textbooks on History of Marketing
Marketers who are stepping into the field of Marketing need to know about the past of this field so that they can develop the present and future of this field on a long-term basis through their brand. Hence, marketers can refer to these details regarding some textbooks on History of Marketing as follows:
- The history of marketing thought by Robert Bartels (Published by Publishing Horizons, Incorporated – Year 1988).
- Contemporary Marketing by Louis Boone and David Kurtz (Published by Cengage Learning – Year 2011).
Examples of History of Marketing
Example 1: An interesting example of History of Marketing can be its utilization by marketing students when they refer to Social Marketing that was introduced in the 1960s. This has been a concept that dealt with the needs and demands of customers by producing superior quality products for them. Marketers have utilized the history of Social marketing and have developed the improved form of Sustainable marketing for the current marketing scenario.
Example 2: Another interesting example of History of Marketing can be its utilization by marketing students when they refer to Relationship Orientation that was introduced in the 1990s. The focus of Relationship marketing has been to maintain trust between the firm and its customers for the long-term benefits that can be provided to both the parties. Marketers have developed this historical marketing concept into Mobile marketing for remaining connected to their customers on a 24*7 basis.
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