Definition of Mass Media: -
Mass media can be defined as a branch of media technologies that are expected to cater to larger audiences, by the aid of mass communication, even though the technologies to be applied might vary according to the nature of business and the industry of operation.
While broadcast media like radio, film, television commercials or recorded music tend to transmit the information electronically, print media use newspapers, pamphlets, or books to circulate the information.
Outdoor media is another form of mass media that tends to involve billboards, placards or signs to be implanted inside or outside shops, buildings set up for commercial purposes, vehicles or sports stadium. Blimps, skywriting, etc. might also be used to address people, along with public speaking events. The digital media are the most advanced form of mass media, which tends to combine both the internet, as well as mobile mass communication. Internet makes it easier to intersperse an information via emails, blogs, websites, as well as a television or radio based on internet connection. By connecting television adds into the website, one can maximize the benefits of internet by reaching out to the entire globe, without spending extra money. The organizations or management groups controlling these technologies are also referred to be mass media.
Textbooks on Mass Media: -
With a wide variety of textbooks available on mass media, one can easily develop a clear perception. Some of the books, which can provide important information, are:
- Mass Media, Jones, Marsha. And Jones, Emma, 1999.
- The Mass Media, Heath, Ray Brian., 1968.
Examples of Mass Media: -
Example 1: Blogs
These days, blogging has become a common pastime of individuals interested in writing. It is usually maintained, by an individual, and regularly t be displayed in a chronological manner, enriched with images or videos. Texts, images, graphics, videos, as well as hyperlinks to other blogs, make a blog interesting and informative. The readers can post their feedback by leaving comments below the blog. This is most effective form of connecting with the global readers, without spending a single penny, and even receiving the feedbacks successfully.
Example 2: Magazine
A magazine is a periodical publication, containing various collections of articles, and images, financed by advertisers for promoting their brands and products. Magazines maybe of the general type or of special interest to be published weekly, monthly, biweekly, bimonthly, or quarterly.
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