Mass Media to Disseminate Better Information

Definition of Mass Media:

The process that is used to transfer any information to a large audience by means of a certain medium may be categorized as mass media. It may take place through, whether it is television or newspaper advertisements, or the use of social media. Newspapers, magazines, books, journals and other communication devices fall under the category of tools used to undertake any process related to mass Media. These days, the growth of internet has opened up new avenues of mass media.

Text Books to better understand Mass Media

Some of the recent textbooks, which can help a student in gaining knowledge about the modernized techniques of mass media are:

Setting the Agenda: Mass Media and Public Opinion, 2nd Edition by Maxwell McCombs, 2014.

The Handbook of Global Media and Communication Policy by Robin Mansell (Editor), Marc Raboy (Editor), 2013.

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