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Where the assignment comprises more than one task, all tasks must be submitted in a single document?
Provide an organisational profile for English Heritage: Outline how English Heritage are governed, establish their purpose, ethos and objectives together with how they operate their business financially considering their charity status Assessment criteria:
Knowledge and understanding of how the hospitality, tourism and events industry is structured, governed and managed?
Task One Points to consider:
Provide an overview of the history of English Heritage?
Provide an overview of how English Heritage are improving their sustainability?
Identify their mission and strategic objectives, including key points from the latest annual report, illustrating pertinent trends and developments linking to their mission and objectives?
Acknowledgement of how the charity status operates?
An overview of corporate governance is required, together with an evaluation as to how English Heritage are governed and how they adhere to the standards of good corporate practice?
Consider the implications of having to observe these standards?
Identify the key stakeholders to the English Heritage, then using relevant theory evaluate the level of impact these stakeholders can have on an organisation.
Knowledge and understanding of key stakeholders to a hospitality, tourism or events organisation?
Ability to establish and evaluate the impact of key stakeholders?
Task two points to consider:
Define of a stakeholder?
Classify and map the key English Heritage stakeholders?
Provide a synthesis of theory and practice to demonstrate the degree of interest a stakeholder has in an issue and how likely they are to pursue that interest?
Provide a synthesis of theory and practice to demonstrate the degree of power that a stakeholder possesses and what the potential consequences are of the power being exercised?
Referencing, bibliography and effective communication:
You are required to complete the task in the form of a briefing document, following the appropriate structure.?
Relevant data can be applied to substantiate your discussion?
Include a bibliography/reference list containing a variety of different sources that you have researched independently?