Marketing Dynamics Assignment - Poster

Page 1 of 7 [2451] Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. N o part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribut ion of programme materials please see the Arden Student Terms and Conditions. BUS4011 Marketing Dynamics Ass ignment - Poster Date for Submission: Please refer to the timetable on ilearn (The submission portal on ilearn will close at 14:00 UK time on the date of submission) Page 2 of 7 [2451] Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. N o part of any of the learning materials or this publication may be reproduc ed, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden U niversity. To find out more about the use and distribution of programme materials please see the Arden Student Terms and Conditions. Assignment Brief As part of the formal assessment for the programme you are required to submit a Marketing Dynamics assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. Learning Outcomes: After completing the module , you should be able to: 1. Audit the marketing environment in which an organisation operates, demonstrating knowledge of a range of marketing tools and techniques 2. Describe an existing or potential target market segment for an organisation that operates within a specific industry 3. Illustrate the extent to which the marketing mix of an organisation links to its competitive position within a target market segment 4. Effective communication : Communicate effectively both, verbally and in writing, using a range of media widely used in relevant professional context. Be IT, digitally and information literate. Page 3 of 7 [2451] Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. N o part of any of the learning materials or this publication may be reproduc ed, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden U niversity. To find out more about the use and distribution of programme materials please see the Arden Student Terms and Conditions. Guidance Your assignment should include: a title page containing your student number, the module name, the submission deadline and the exact word count of your submitted document ; the appendices if relevant; and a reference list in AU Harvard system(s) . You shoul d address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work. You must not include your name in your submission because Arden University operates anonymous ma rking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number. Maximum word count: 3000 word s Please refer to t he full word count policy which can be found in the Student Policies section here: Arden University | Regulatory Framework Please note the following: Students are required to indicate the exact word count on th e title page of the assessment . The word count includes everything in the main body of the assessment (including in text citations and references). The word count excludes numerical data in tables , figures, diagrams, footnotes, reference list and appendices. ALL other printed words ARE included in the word count. Please note that exceeding the word count by over 10% will result in a 10 -percentage point deduction . Page 4 of 7 [2451] Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. N o part of any of the learning materials or this publication may be reproduc ed, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden U niversity. To find out more about the use and distribution of programme materials please see the Arden Student Terms and Conditions. Assignment Task Equivalent 3000 words. Students are required to produce an A2 -sized, digital research poster as guided by the lecturer, for an organisation of their choice highlighting their findings of the key marketing dynamics for the chosen organisation. The poster should include but not be limited to: • An audit of both the internal and external marketing environment (LO1) (20%) • A perceptual map that defines the organisation’s market position in relation to its competitors (LO1) (10%) • Definition of one market segment that the organisation is currently targeting using appr opriate segmentation variables (LO2) (20%) • Outline customer persona for one identified target segment that outlines their characteristics and buying behaviour (LO2) (20%) • An outline of the organisation’s current marketing mix (LO3) (20%) • Summary confirming the skills required to operate within a marketing department (LO4) (10%) (3000 words ) (100 marks ) (LOs : 1, 2, 3 & 4) End of question Page 5 of 7 [2451] Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. N o part of any of the learning materials or this publication may be reproduc ed, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden U niversity. To find out more about the use and distribution of programme materials please see the Arden Student Terms and Conditions. Formative Feedback You have the opportunity to submit a draft of your work to receive formative feedback . The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner. If you are a distance learning student, you should submit your work, by email, to your tutor, no later than 2 weeks before the actual submission deadline. If you are a blended learning student, your tutor will give you a deadline for formative feedback and further details. Formative feedback will not be given to work submitted after the above date or the date specified by your tutor - if a blended learning student . Referencing Guidance You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system(s). Follow this link to find the referencing guides for your subject: Arden Library Submission Guidance Assignments submitted late will not be accepted and will be marked as a 0% fail. Your assessment can be submitted as a single Word (MS Word) or PDF file, or, as multiple files. If you chose to submit multiple files, you must name each document as the question/part you are answering along with your student number ie Q1 Section A STUXX XX. If you wish to overwrite your submission or one of your submissions, you must ensure that your new submission is named exactly the same as the previous in order for the system to overwrite it. You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments whi ch show evidence of academic unfair practice. (See the Student Handbook which i s available on the A-Z key information on iLearn .) Page 6 of 7 [2451] Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. N o part of any of the learning materials or this publication may be reproduc ed, shared (including in private soci al media groups), stored in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden U niversity. To find out more about the use and distribution of programme materials please see the Arden Student Terms and Conditions. Assessment Criteria (Learning objectives covered - all) Level 4 is the first stage on the student journey into undergraduate study. At Level 4 students will be developing their knowledge an d understanding of the discipline and will be expected to demonstrate some of those skills and competences. Student are expected t o express their ideas clearly and to structure and develop academic arguments in their work. Students will begin to apply the theory which underpins the subject and will start to explore how this relates to other areas of their learning and any ethical con siderations as appropriate. Students will begin to develop self -awareness of their own academic and professional development. Grade Mark Bands Generic Assessment Criteria First (1) 80%+ Outstanding performance which demonstrates the ability to analyse the subject area and to confidently apply theory whilst showing awareness of any relevant ethical considerations. The work shows an excellent level of competence and confidence in managing appropriate sources and materials, initiative and excellent academic writing skills and professional skills (where appropriate). The work shows originality of thought. 70-79% Excellent performance which demonstrates the ability to analyse the subject and apply theory whilst showing some awareness of any relevant ethical considerations. The work shows a high level of competence in managing sources and materials, initiative and very good academic writing skills and professional skills (where appropriate). The work shows originality of thought. Upper second (2:1) 60-69% Very good performance which demonstrates the ability to analyse the subject and apply some theory. The work shows a good level of competence in managing sources and materials and some initiative. Academic writing skills are good and ex pression remains accurate overall. Good professional skills (where appropriate). The work shows some original thought. Lower second (2:2) 50-59% A satisfactory to good performance which begins to analyse the subject and apply some underpinning theory. The work shows a sound level of competence in managing basic sources and materials. Academic writing skills are satisfactory and expression remains accurate overall although the piece may lack struc ture. Satisfactory professional skill s (where appropriate). The work lacks some original thought. Third (3) 40-49% Basic level of performance in which there are some omissions in understanding the subject, its underpinning theory and ethica l considerations. The work shows a basic use of sources and materials. Academic writing skills are limited and there are some errors in expression and the work may lack structure overal l. There are some difficulties in developing professional skills (where appropriate). The work lacks original thought a nd is largely imitative. Marginal fail 30-39% Limited performance in which there are omissions in understanding the subject, its underpinning theory and ethical considerat ions. The work shows a limited use of sources and materials. Academic writing skills are weak and there are errors in expression and the work may lack structure overall. There are difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative. 29% and below A po or performance in which there are substantial gaps in knowledge and understanding , underpinning theory and ethical considerations. The work shows little evidence in the use of appropriate sources and materials. Academic writing skills are very weak and th ere are numerous errors in expression. The work l acks structure overall. Professional skills (where appropriate) are not developed. The work is imitative. Page 7 of 7 [2451] Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. N o part of any of the learning materials or this publication may be reproduc ed, shared (including in private soci al media groups), stored in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden U niversity. To find out more about the use and distribution of programme materials please see the Arden Student Terms and Conditions.