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Managing Knowledge Report on British Airways


1. As part of the formal assessment for the programme you are required to submit a Managing Knowledge report. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. 

After completing the module, you should be able to: 

1. Evaluate the key concepts and frameworks of knowledge and knowledge management.

2. Demonstrate the importance of knowledge management to business and society.

3. Contribute to the development of knowledge management programmes in businesses and not-for-profit organisations.

4. Evaluate knowledge management systems.

5. Show a clear understanding of ethical and professional issues raised by knowledge management. 

2. You have been engaged as a consultant for the following organization. British Airways is the flag carrier airline of the United Kingdom and according to the Aviation (2020), it is the second largest airline by passenger numbers for domestic flights. British Airways was established in 1974, after the merge of four airline companies (British Overseas Airways Corporation. British European Airways, Cambian Airways and Northeast Airlines) (BA and heritage. 2020). In 2019, the worldwide revenue of the company was around 13 Billion British Pounds, with more than 40,000 employees. 

Based on the previous analysis and from publicly available material (academic and market sources) answer the following questions: 

Discuss the different types of knowledge and the role of ICT in the everyday life of the company. Critically discuss how a manager can effectively transform data and information into effective knowledge with the use of new technologies. For a complete answer, you should explain the differences between data, information and knowledge creation processes. 

Discuss the importance of HRM practices and their contribution to knowledge management internal processes. What kind of initiatives need to be implemented to increase knowledge sharing within the organisation. 

Consider which category of culture, as defined by Cameron and Quinn (2006), is most appropriate to the company. In your analysis, you should explain the characteristics of organisational culture that are most likely to facilitate knowledge management. 

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