Managing Knowledge report for British Airways

Assignment Brief

Assignment Brief

As part of the formal assessment for the programme you are required to submit a Managing Knowledge report. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

Evaluate the key concepts and frameworks of knowledge and knowledge mangement.
Demonstrate the importance of knowledge management to business and
Contribute to the development of knowledge management programmes in businesses and not-for-profit organisations.
Evaluate knowledge management systems.
Show a clear understanding of ethical and professional issues raised by knowledge management.

Your assignment should include: a title page containing your student number, the module name, the submission deadline and a word count; the appendices if relevant; and a reference list in Arden University (AU) Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.

Maximum word count: 4000 words

Please note that exceeding the word count by over 10% will result in a reduction in grade by the same percentage that the word count is exceeded.

Assignment Task - Report

You have been engaged as a consultant for the following organization.
British Airways is the flag carrier airline of the United Kingdom and according to the Aviation (2020), it is the second largest airline by passenger numbers for domestic flights. British Airways was established in 1974, after the merge of four airline companies (British Overseas Airways Corporation, British European Airways, Cambian Airways and Northeast Airlines) (BA and heritage, 2020). In 2019, the worldwide revenue of the company was around 13 Billion British Pounds, with more than 40,000 employees.

Based on the previous analysis and from publicly available material (academic and market sources) answer the following questions:

Question 1

Discuss the different types of knowledge and the role of ICT in the everyday life of the company. Critically discuss how a manager can effectively transform data and information into effective knowledge with the use of new technologies. For a complete answer, you should explain the differences between data, information and knowledge creation processes.

Question 2

Discuss the importance of HRM practices and their contribution to knowledge management internal processes. What kind of initiatives need to be implemented to increase knowledge sharing within the organisation.

Question 3

Consider which category of culture, as defined by Cameron and Quinn (2006), is most appropriate to the company. In your analysis, you should explain the characteristics of organisational culture that are most likely to facilitate knowledge management.

Formative Feedback

You have the opportunity to submit your assignment to receive formative feedback.
The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner.
If you are a distance learning student, you should submit your work, by email, to your tutor, no later than 2 weeks before the actual submission deadline. If you are a blended learning student, your tutor will give you a deadline for formative feedback and further details
Formative feedback will not be given to work submitted after the above date.

Guidelines:

You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system.The My Study Skills Area on iLearn contains useful resources relating to referencing. You must use the AU Harvard Referencing method in your assignment.

Additional notes:

Students are required to indicate the exact word count on the title page of the assessment.
The word count excludes the title page, tables, figures, diagrams, footnotes, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count See ‘Word Count Policy’ on the homepage of this module for more information.

Submission Guidance

Assignments submitted late will not be accepted and will be marked as a 0% fail.
Your assessment should be submitted as a single Word (MS Word) or PDF file. For more iQ1 RPOtioQ 1SlI-OvI-1vI-I- 1thI- 1 XiGI-1~~16 XEPMiQU 1OQ 1$ vviUQPI-Qt”1GoFXPI-Qt1OvOilOElI- 1~Q 1 the module page on iLearn.
You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is on the homepage of your module and also in the Induction Area).

Assessment Criteria (Learning objectives covered - all)

Level 5 reflects the continuing development in knowledge, understanding and skills from Level 4. At Level 5, students are not expected to be fully autonomous but are able to take responsibility for their own learning with appropriate guidance and direction. Students are expected to further develop their theoretical knowledge within a more intellectual context and to demonstrate this through more complex forms of expression which move beyond the descriptive or imitative domain. Students are expected to demonstrate skills of analysis in both problem-solving and resolution.
Grade	Mark Bands	Generic Assessment Criteria
First (1)	80%+	An exceptional information base exploring and analysing the discipline, its theory and any associated ethical considerations. There is sophisticated use and management of learning resources and a high degree of autonomy is demonstrated. Writing is exceptionally well structured and accurately referenced throughout. Where appropriate, outstanding professional skills are demonstrated. The work is original and with some additional effort could be considered for internal publication.
First (1)	70-79%	An excellent knowledge base within which the discipline is explored and analysed. There is a good degree of originality in the approach. The work demonstrates confidence and autonomy and extends to consider ethical issues. Learning resources have been managed confidently. Writing is exceptionally well structured and accurately referenced throughout. Where appropriate, an excellent level of professional skills are demonstrated and the work demonstrates a high level of intellectual and academic skills.
Upper second (2:1)	60-69%	A very good knowledge base which explores and analyses the discipline, its theory and any associated ethical issues. There is evidence of some originality and independence of thought. A very good range of learning resources underpin the work and there is evidence of growing confidence and self-direction. The work demonstrates the ability to analyse the subject and apply theory with good academic and intellectual skills. Academic writing skills are good, expression is accurate overall and the work is consistently referenced throughout.
Lower second (2:2)	50-59%	A satisfactory understanding of the discipline which begins to analyse the subject and apply some underpinning theory. There may be reference to some of the ethical considerations. The work shows a sound level of competence in managing basic sources and materials. Academic writing skills are good and accurate overall and the work is planned and structured with some though. Professional skills are satisfactory (where appropriate). The work lacks original thought but academic and intellectual skills are moving into the critical domain. The work is referenced throughout.
Third (3)	40-49%	Basic level of performance in which there are some omissions in understanding the subject, its underpinning theory and ethical considerations. There is little evidence of independent thought and the work shows a basic use of sources and materials. Academic and intellectual skills are limited. The work may lack structure overall. There are some difficulties in developing professional skills (where appropriate). There is an attempt to reference the work.
Marginal Fail	30-39%	A limited piece of work in which there are clear gaps in understanding the subject, its underpinning theory and ethical considerations. The work shows a limited use of sources and materials. Academic and intellectual skills are weak and there are errors in expression and the work may lack structure overall. There are difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative.
	29% and below	A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations. The work shows little evidence in the use of appropriate sources and materials. Academic writing skills are very weak and there are numerous errors in expression. The work lacks structure overall. Professional skills (where appropriate) are not developed. The work is imitative.