Impacts of Innovation and Technology on Sales, Profits, and Growth of Future Plc: A Corporate Govern

In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline - will be accepted and marked. However, the element of the module’s assessment to which the work contributes will be capped with a maximum mark of 40%.

Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment.

“Innovation is increasingly seen as a key strategic priority due to its potential to create sustainable competitive advantage. Innovative organisations are more able to mobilise the knowledge, skills, and experiences of people, and create new products, services and processes successfully to get things done faster, better and at a lower cost. When customers buy the outcome of innovations, companies increase their turnover.” (Cole and Kelly, 2015).

Assess the impacts of innovation and technology and how it has affected the sales, profits and growth of one of the following companies. (45 marks)

1 Future Plc

2 Network International Plc

3 Next Plc

4 Page group Plc

5 TUI Plc

Presentation, referencing and grammar (5 marks)

• Knowledge and understanding of technological innovation
• Understanding of the relationships between innovation and economic development
• Abilities to appreciate the role of technological change in economic progress
• Identify the financial and ICT issues for key business functions

1. Demonstrate your understanding of innovation and the role of technological change in economic progress.
2. A brief overview of your chosen company and practical illustrations of how innovation has impacted the operations, sales and the profits of your chosen company.

In addition to the recommended textbooks and the website of your chosen organisation, you are expected to read other textbooks and journals for your research.

Corporate Governance specifies the distribution of rights and responsibilities among different participants in the company, such as the board, managers, shareholders and other stakeholders. (Source: OECD April, 1999).

Corporate Social Responsibility (CSR) is “the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (Source: World Business Council for Sustainable Development).

1. Evaluate the importance of Corporate Social Responsibility (CSR) for the same organisation of your choice in Task One above. (20 marks)
2. Apply Archie Carroll’s (1991) CSR model to your chosen organisation. (25 marks)
3. Presentation, grammar and referencing

• Abilities to appraise and recognise use of corporate governance and ethics within a business context.
• Understanding of the importance of Corporate Social Responsibility (CSR).
• Understanding of a CSR model (Archie Carroll’s model) and its practical applications.

1. You must briefly discuss corporate governance, including the responsibilities of the Board of Directors to the stakeholders.
2. Explain the four areas that make up corporate social responsibility as identified by Archie Carroll. (1991). Apply this model to your chosen company. Please give relevant practical examples to demonstrate your understanding of this model.