Assessment Format and Instructions

Assessment Information

Assessment Format: CW - Report Mode of Submission: Canvas: Online submission via Canvas It is not recommended to submit via the Canvas App due to some limitations in the App functionality. We would suggest instead that submission is made on a browser from a computer or mobile device. It is not recommended that you submit your assignment or take a quiz on a cellular or satellite connection. This is because loss of internet connection during assessment is most commonly associated with these services, although we understand that sometimes this is the only option. Wherever possible, we would recommend that assessments are submitted or undertaken on WiFi or hardwired (ethernet) connections. Large files are best submitted on a hardwired internet connection (i.e., not WiFi). Weighting: This assessment is worth 100% of the Module mark Assessment Level: 6 Element Learning Outcomes: The element learning outcomes for this assessment are: 1-4 Marking Approach: Fine-graded Feedback Release Date: 19/01/2022 Assessment Task Detail and Instructions: Read the assessment information and the marking criteria on Canvas. Answer ALL the questions. For all questions, you are required to apply relevant strategic models. In some cases, the model is indicated, in others you need to choose the appropriate model(s). You are encouraged to add more depth to your answers with additional strategic theory and ideas. Question A: 40% Industry Evolution and Managing Innovation Was there a first mover advantage in the smartphone industry? Why or why not? Where in its life cycle do you consider the smartphone industry to be? How well do you think the Industry Life Cycle model explains what is happening in the industry now? Justify your evaluation by considering what is well explained, poorly explained and missing. MARKING CRITERIA: Application and assessment of relevant strategic tools and concepts (20 marks) Evaluation of implementation of relevant strategic tools and concepts (16 marks) Presentation of knowledge and understanding (4 marks) Question B: 40% Global Strategy In these questions note that they concern Coca Cola the company not just the collection of drinks branded Coca Cola. Appraise whether Coca Cola gains a competitive advantage from being an American company. Coca Cola is renowned as an owner and manager of global brands. Thinking about the whole business (with marketing being just one of several functions), set out how Coca Cola balances global integration and national differentiation. MARKING CRITERIA: Application and assessment of relevant strategic tools and concepts (20 marks) Evaluation of implementation of relevant strategic tools and concepts (16 marks) Presentation of knowledge and understanding (4 marks) Question C: 20% The Future Choose ONE company operating in either the smartphone OR the carbonated soft drinks industry. Make two suggestions for what strategic actions the company should make next, based on a current situation analysis. Justify your recommendations. MARKING CRITERIA: Reflections and assessment of key strategic actions based on current situation analysis (10 marks) Evaluation of recommendations (8 marks) Presentation of knowledge and understanding (2 marks)