BUS6061 E-Business

Learning outcomes (LO) and pass attainment level:

1. Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their direct competitors.

2. Choose effective e-business strategies for the delivery of products and services to increase market share and sustainability.

3. Compile and elaborate understanding of concepts, theories, frameworks and principles for e-commerce and e-business and their competent use.

All assignments to be submitted online via Moodle by midday on the due date. Work submitted late is subject to penalties, which are set out in the academic regulations.

An individual written assignment of 3000 words (Learning Outcomes 1, 2 & 3) For a multinational organisation, of your choice, carry out a critical analysis of their current E-Business strategy:

The report must include the following three elements:

· Element 1 (LO1 assessed) – an analysis of the impact of Covid-19 on the adoption and utilisation of digital technologies, in the industry of your selected organisation. (30%)

· Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organisation has managed to cope, adapt or survive during the pandemic. What are the implications for the organisation operating in this industry, for instance, on their supply chain, eCRM, reintermediaion or disintermediation strategies, etc.? (30%)

· Element 3 (LO1 assessed) – a discussion and recommendation(s) on how revenue can be optimized and/ or how improvements can be made to increase market share and sustainability for your chosen organization. You may consider areas such as adding digital business models and capabilities, better use of digital marketing tools or implementing the use of big data, fintech or blockchain and automation to enhance operational efficiency. (30%)

In addition, marks will be awarded for the overall presentation, argument and understanding, use of sources and evidence, academic referencing and written communication (10%) You must ensure that you use academic theories, frameworks and models to support your discussion throughout the report.

This is an individual assignment and contributes 100% to the overall marks for the module. The report must be 3000 words in length (+/- 10%). You may include appendices citing

Relevant data, images, samples, etc. provided you refer to them directly in your report. You must also include a full list of references including images, using the Harvard system.

Evidence is poorly presented demonstrating a lack of sufficient research and/or understanding in the analysis of the current e-Business strategies utilised in the industry. Many gaps demonstrated in the recommendations provided Evidence is presented sufficiently but somewhat descriptively, demonstrating only a minimal level of research in the analysis of the current e-Business strategies utilised in the industry. The work provides understanding of micro and macroenvironment and provides relevant recommendations for selected organisation;

Some gaps demonstrated in understanding of theories and ability to syntheses and evaluate. The analysis presented clearly and competently discusses and critically evaluates/synthesize the analysis of the current eBusiness strategies utilised in the industry. The work identifies the micro and macroenvironment including utilisation of digital technologies in the industry and provides relevant recommendations for the selected organisation.

Comprehensively and excellent critical literature review and analysis of the current e-Business strategies utilised in the industry with appropriate recommendations provided. Significant evidence presented demonstrating only minor gaps in understanding of EBusiness models and evaluation.

Highly extensive and outstanding levels of evidence of critical analysis and synthesis of the current e-Business strategies utilised in the industry with appropriaterecommendations provided. Analysis covers micro and macro-environment including utilisation of digital technologies in the industry. Work presents sophisticated insights and understanding of the theoretical models on EBusiness.